Category: Branding

To Pseudonym or Not to Pseudonym

Not long ago I wrote a post about whether or not I thought nonfiction authors should use a pen name or pseudonym. Since then, several  writer’s I’ve spoken with have asked me about his topic again. They are either writing nonfiction and fiction on very different topics, planning to blog books, or considering how to [...]

Why Every Writer and Author Needs a Head Shot

Most writers don’t think about the need for great head shots. In fact, if you look at their websites and social networking accounts, you’ll typically see some pretty mediocre pictures of them that have obviously been taken by an amateur photographer if you see a photo at all. This is not a great way to [...]

4 Steps to Your Social Networking Program

More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google Plus. Somehow, it is beneath them, an activity not [...]

What New Technology are You Tackling in 2012?

Technology. Sometimes I really hate it. I’ve spent days trying to figure out how to get a video to work on my computer from an expensive camera my husband purchased. In the end, I spent more hours discovering how to video myself using my computer’s camera–and then more time figuring out how to edit the [...]

Tuesday January 10th, 2012 in Author Coaching, Branding, Branding, Platform | No Comments »

Sound Bites for Authors

For the next nine days of Write Nonfiction in November, you’ve got to wear your writer’s hat while you work on your writing projects. But when you read this final series of blog posts, you must put on your business hat. I know that’s not something writers like to do, but it’s a necessary part [...]