Category: Branding

4 Steps to Your Social Networking Program

More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google Plus. Somehow, it is beneath them, an activity not [...]

Friday January 27th, 2012 in Author Coaching, Book Marketing, Branding, Doing Unwanted Tasks, Platform, Publicity, Social Networking, Social Networking, Social Networking, Social Networking, Social Networking | 5 Comments »

What New Technology are You Tackling in 2012?

Technology. Sometimes I really hate it. I’ve spent days trying to figure out how to get a video to work on my computer from an expensive camera my husband purchased. In the end, I spent more hours discovering how to video myself using my computer’s camera–and then more time figuring out how to edit the [...]

Tuesday January 10th, 2012 in Author Coaching, Branding, Branding, Platform | No Comments »

Sound Bites for Authors

For the next nine days of Write Nonfiction in November, you’ve got to wear your writer’s hat while you work on your writing projects. But when you read this final series of blog posts, you must put on your business hat. I know that’s not something writers like to do, but it’s a necessary part [...]

Monday November 21st, 2011 in Author Coaching, Branding, Media Training/Coaching, Platform | No Comments »