As a follow up to my Writer’s Digest Conference session on “How to Blog a Book” and as a precursor to my upcoming session on “How to Blog Your Way to a Book Deal,” which I’ll be offering next month at the San Francisco Writer’s Conference, today I’m writing about how aspiring and published authors [...]
For months now I’ve been struggling with the term “duplicate content.” I like to repurpose, or recycle, my content—and like most writers and bloggers, I produce a lot of content. I take my blog posts, for instance, and turn them into ezine articles or press releases. Or I create guest blog posts out of them. [...]
Most writers don’t seem to want to explore the world of blogging. They see it as just one more thing to do. The don’t realize that blogging affords them a superb way to promote themselves and their work–and to land a traditional publishing deal. A large number of bloggers are, indeed, getting offered blog-to-book deals. [...]
I coach a lot of writers and authors who want to (1) begin blogging, (2) develop more effective blogs or (3) blog a book so they get discovered by an agent or publisher. In all three cases they inevitably ask me how to search engine optimize (SEO) their blog and use key words in their [...]
In my last post at my other blog, How to Blog a Book, I discussed the reality that numerous blogs continue to land publishing contracts and become books–enough to constitute an ongoing trend, in spite of what some industry experts have previously stated. Actually, I disclosed that the number of blog-to-book releases in October 2011 [...]
Often writers and bloggers have an abundance of ideas. They may hit a stumbling block to actually producing a book, however, when they think about writing and publishing a 150-250 page book. In fact, this stops many an aspiring writer in his or her tracks. No worries. Instead, consider writing a short book – a [...]
I just came back from giving a talk at a local writer’s club. There I heard the same question I hear everywhere I go: What’s the best way for writer’s to accomplish their social networking — especially given the fact that they really don’t want to do social networking at all. They just want to [...]
Do you want to write a book or even an article or essay, but feel stressed out and self-conscious when you think about the fact that your writing will be read by others? Does this reduce your creativity and leave you feeling blocked and unable to write? Try blogging. “Wait,” I hear you protest. “Blogging [...]
I’ve been harping on how blogging a book builds platform and, by so doing, helps you get noticed by publishers and agents and sell more books. However, there’s another great outcome that can be achieved by blogging a book—or by simply blogging: you can boost your career and make more money. How? By being perceived [...]
Whether you are promoting your book, building author platform to make yourself attractive to a traditional publisher (or to sell more copies of your self-published book) or trying to drive traffic to your blog or website, you can do this effectively online. Here are four tried and true methods for achieving your promotion and publicity [...]
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