Not long ago I happened to hear Patrick Schwerdtfeger talk about a Twitter tip campaign he ran for his book, Marketing Shortcuts for the Self-Employed. I thought the idea was brilliant and decided to do a similar campaign for my new book, How to Blog a Book: Write, Publish, and Promote Your Work One Post [...]
I did not plan an Amazon launch for my new book, How to Blog a Book. So, I can’t tell you how to do one or offer any tips or advice. However, many authors do. As I prepare for my blog tour–another launch activity, however, expert guest blogger, Carolyn Howard-Johnson, author of the multi-award-winning The [...]
“You can’t judge a book by its cover.” It’s a popular adage, but we do make decisions about CDs and books based on covers and packaging. Just look at the dozens of paperback books, cleaning, tissue, prepaid phone cards, and shampoo brands on store shelves. We often don’t get past what we see on the [...]
These days everyone searches for everything—even experts—on the internet. That means if the media needs a source, an organization needs a speaker, a publisher needs a writer, or a potential customer or client needs to purchase a product or service, they turn to Google, Yahoo, Bing or some other search engine to find the right [...]
We writers hear it all the time. I just heard it at least five times at the San Francisco Writers Conference this past weekend from at least five different publishing and PR experts. To become a published author–and to produce a successful book (one that sells to lots of readers) you need more than a [...]
Why look for a contract with a big traditional publisher when you can raise your own money for an advance and control your project start to finish? Jim Kukral can’t think of many good reasons. I thought I’d begin podcasting with a bang! That’s why I decided to make my first interview with Jim Kukral [...]
I spend a lot of time on social networks every day—maybe more than I should or have to if I knew how to do a better or more effective job with my social marketing. However, those efforts have garnered me a decent—not huge—platform, one that grows every day. In fact, it’s growing faster every day. [...]
Many aspiring and published authors balk at the idea of getting involved in social networks. My clients continually tell me they don’t want to have to “sell” themselves and their writing via social media nor do they want to “waste” their precious writing time on this endeavor. So, when I found myself at BlogWorld and [...]
I believe many writers don’t publish their work out of fear. Fear of failure, and fear of success. Thus, when I read Julien Smith’s latest book, The Flinch, which he published as a free ebook with Seth Godin’s Domino Project, I was quite taken by both the topic and by the writer. I would describe [...]
More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google Plus. Somehow, it is beneath them, an activity not [...]
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