Category: Book Marketing

Jonathan Fields on Best Book Marketing Practices

Did you ever wonder how some writers make it to the top of the bestseller lists? Or how they manage to sell more than the average 300 books per year? Of course, you have. It isn’t just with a good idea and good writing. Not any more—not for nonfiction. It takes great promotion and a [...]

Wednesday January 25th, 2012 in Author Coaching, Book Marketing, Book Reviews, Creating a Bestselling Book, Promotion and Publicity, Social Networking | 4 Comments »

Why Writers Should Make Time for Content Marketing

Over and over again we hear the phrase, “Content is king!” Writers produce content. And content drives readers to our books, websites, blogs, videos, audio, and social networking sites. It’s what creates SEO, but it also makes our readers trust us, like us, know us. Our words—whether written or spoken—must strike a chord with those [...]

Monday January 16th, 2012 in Author Coaching, Book Marketing, Doing Unwanted Tasks, Platform, Promotion and Publicity | 7 Comments »

Should You Add Bells and Whistles (like Apps) to Your Books?

I read this recent post by Seth Godin, and it got me thinking about all the different possible things we authors can now do with our content.  Then I thought of an ebook recently published by Julien Smith, The Flinch. It’s free and there’s not much to it but great content. There’s so much great [...]

Wednesday December 28th, 2011 in Book Marketing, E-Books, publishing | No Comments »

How Writers Can Make Time for Social Media

I hear the same excuse from aspiring authors—and from published authors—when I tell them they should use social networking to build platform and promote themselves and their work. They always say, “It’s one more thing to do that takes me away from my writing.” This statement is closely followed by, “Social networking is a waste [...]

Wednesday December 21st, 2011 in Author Coaching, Book Marketing, Platform, Promotion and Publicity, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

How to Use Linked In to Research, Write and Market a Book

It’s a new world out there for nonfiction writers of all sorts who want to get published. If you’ve been reading the last week’s worth of posts here on this blog about promotion and marketing, you’ve gotten just an inkling of what it takes to succeed—and it’s not just a good idea and good writing. [...]

Sunday November 27th, 2011 in Author Coaching, Book Marketing, Promotion and Publicity, Publicity, Research, Social Networking, Social Networking, Social Networking, Writing Tips | No Comments »

5 Social Networking Mistakes To Avoid

More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google+. Somehow, it is beneath them, an activity not befitting [...]

Sunday November 27th, 2011 in Book Marketing, Platform, Promotion and Publicity, Publicity, Social Networking, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

Easy Internet Marketing Opportunities for Nonfiction Authors

Authors used to spend their time promoting themselves via speaking. Getting up in front of audiences offered the #1 way to sell books. It ran a close race with radio appearances—or any type of media appearances. Face time…in front of large audiences. That was the ticket to book sales. These days, however, the Internet is [...]

Friday November 25th, 2011 in Author Coaching, Blogging, Book Marketing, E-zine Articles, Guest Blog Posts, Internet Marketing, Platform, Publicity, Radio Appearances, Radio Interviews, Repurposing or Recycling Material, Social Networking, Social Networking, Social Networking, Social Networking, Virtual book Tour, Writing and Publishing Articles | No Comments »

Easy Ways to Get Your Nonfiction Book Noticed on Amazon

Most of us have gone to Amazon.com to search for a book. Maybe we’ve done this because we simply wanted to purchase a book, or maybe we were researching competing and complementary titles for a book proposal. In either case, if you spend any time at all in this online book store it becomes obvious [...]

Thursday November 24th, 2011 in Book Marketing, Promotion and Publicity | No Comments »

The Secret to Getting Reviews in Online Bookstores

One of the tried and true ways to increase book sales involves soliciting positive book reviews. Most authors have heard how the reviews offered by The New York Times can affect book sales, but more and more reviews offered at on-line portals, like Amazon.com, are affecting book buyers purchasing decisions. It’s possible to actually solicit [...]

Wednesday November 23rd, 2011 in Book Marketing, Book Reviews, Book Reviews, Promotion and Publicity, Publicity | No Comments »

The Top 4 Book Marketing Tactics in Today’s World

Every author needs to tackle book marketing and promotion at some point. I know that I began promoting my new book, How to Blog a Book, with workshops, teleseminars, and a blog long I had a completed manuscript. That’s how I landed the book deal. And now I market it the same way but have [...]

Tuesday November 22nd, 2011 in Author Coaching, Book Marketing, Pitching the Media, Promotion and Publicity, Speaking, Virtual book Tour | No Comments »