Writers need to approach their book projects as business people. They need a business plan, a strategy not only for how they will write their books but how they will promote/sell them. This means they need to know who their readers will be and in what markets they will find them. Then they need to [...]
I have read more articles and blog posts about why writers should become indie authors lately. I’ve written my share as well. (You can read them by looking in the self-publishing and e-book categories of this blog.) However, it strikes me that while these articles and posts, even the one I wrote yesterday that features [...]
The other day a potential client asked me what I thought about her book idea. She said, “The book I want to write is just like all the books I read.” Hmmm. That could be good or it could be bad. If lot’s of books exist on your topic and have been written in a [...]
A website or blog goes a long way towards helping an aspiring author build platform. It also helps an author or information marketer sell books and products. However, if that blog or website has no traffic—which means no “visitors”—it’s virtually useless (no pun intended). The key then becomes finding ways to drive traffic to your [...]
As the number of books published each year increases, the number of people who buy them decreases. The average nonfiction book sells less than 250 copies per year and less than 3,000 copies over its lifetime. Yet, millions of aspiring nonfiction authors continue to dream of self-publishing or traditionally publishing a nonfiction book. If you [...]
More often than not, this blog focuses on how to sell books via promotion and platform. For a refreshing change, today we go back to the basics: writing and ideas. After all, books are born from ideas and created with the words we put on paper. Today my guest blogger, Shennandoah Diaz, business development and [...]
Today…a commercial break. Here’s a plug for a workshop I’m giving in the N. CA Bay Area. I hope some of you can attend. There is still room and you can pay at the door. If you are a California Writers Club member, it’s a real deal! This will also give you a taste of [...]
I talk about building author platform a lot. I’ve even described and defined author platform. However, fellow author, blogger and speaker Joanna Penn, of The Creative Penn, does a pretty good job of describing an author’s platform as well. So, today I thought I’d let her tell you what one is and why you need [...]
Yesterday I wrote about the importance of knowing your readers. This post was inspired by best selling author Seth Godin’s announcement that he would no longer use traditional publishing for his books. Additionally, I wanted to comment on the great points made in a blog post written by Shiv Singh, head of digital at PepsiCo [...]
Writers and authors dream of getting on radio and television talk shows so they can talk about their books. Why? Because this supposedly results in spikes in book sales. Not always. At least not according to media coach Michael Ray Dresser, host of the well-known radio talk show Dresser After Dark, a place where many [...]
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