Category: Social Networking

Mari Smith on Why Writers Need to Use Relationship Marketing

I spend a lot of time on social networks every day—maybe more than I should or have to if I knew how to do a better or more effective job with my social marketing. However, those efforts have garnered me a decent—not huge—platform, one that grows every day. In fact, it’s growing faster every day. [...]

Wednesday February 15th, 2012 in Author Coaching, Book Marketing, Platform, Promotion and Publicity, Publicity, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

Mari Smith on How Writers Can Use Social Networking Effectively

Many aspiring and published authors balk at the idea of getting involved in social networks. My clients continually tell me they don’t want to have to “sell” themselves and their writing via social media nor do they want to “waste” their precious writing time on this endeavor. So, when I found myself at BlogWorld and [...]

Monday February 13th, 2012 in Author Coaching, Book Marketing, Platform, Promotion and Publicity, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

What Do Your Social Media Stats Mean to an Agent or Publisher?

I recently saw this basic question asked in a LinkedIn discussion: What do all my social media stats—blog readers and social networking followers—mean to an agent or a publisher? My response: “They mean a lot.” They mean you have platform. And platform equates to you being someone with whom an agent or a publisher wants [...]

Monday January 30th, 2012 in Agents, Author Coaching, Blogging, Finding an Agent, Platform, Social Networking, Traditional Publishing | 4 Comments »

4 Steps to Your Social Networking Program

More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google Plus. Somehow, it is beneath them, an activity not [...]

Friday January 27th, 2012 in Author Coaching, Book Marketing, Branding, Doing Unwanted Tasks, Platform, Publicity, Social Networking, Social Networking, Social Networking, Social Networking, Social Networking | 5 Comments »

How Writers Can Make Time for Social Media

I hear the same excuse from aspiring authors—and from published authors—when I tell them they should use social networking to build platform and promote themselves and their work. They always say, “It’s one more thing to do that takes me away from my writing.” This statement is closely followed by, “Social networking is a waste [...]

Wednesday December 21st, 2011 in Author Coaching, Book Marketing, Platform, Promotion and Publicity, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

5 Social Networking Mistakes To Avoid

More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google+. Somehow, it is beneath them, an activity not befitting [...]

Sunday November 27th, 2011 in Book Marketing, Platform, Promotion and Publicity, Publicity, Social Networking, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

Easy Internet Marketing Opportunities for Nonfiction Authors

Authors used to spend their time promoting themselves via speaking. Getting up in front of audiences offered the #1 way to sell books. It ran a close race with radio appearances—or any type of media appearances. Face time…in front of large audiences. That was the ticket to book sales. These days, however, the Internet is [...]

Friday November 25th, 2011 in Author Coaching, Blogging, Book Marketing, E-zine Articles, Guest Blog Posts, Internet Marketing, Platform, Publicity, Radio Appearances, Radio Interviews, Repurposing or Recycling Material, Social Networking, Social Networking, Social Networking, Social Networking, Virtual book Tour, Writing and Publishing Articles | No Comments »