Category: Promotion and Publicity

Julien Smith on Methods for Becoming a Bestselling Author

I believe many writers don’t publish their work out of fear. Fear of failure, and fear of success. Thus, when I read Julien Smith’s latest book, The Flinch, which he published as a free ebook with Seth Godin’s Domino Project, I was quite taken by both the topic and by the writer. I would describe [...]

Wednesday February 1st, 2012 in Book Marketing, Creating a Bestselling Book, E-Books, Promotion and Publicity, Writing Tips | No Comments »

4 Steps to Your Social Networking Program

More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google Plus. Somehow, it is beneath them, an activity not [...]

Friday January 27th, 2012 in Author Coaching, Book Marketing, Branding, Doing Unwanted Tasks, Platform, Publicity, Social Networking, Social Networking, Social Networking, Social Networking, Social Networking | 2 Comments »

Jonathan Fields on Best Book Marketing Practices

Did you ever wonder how some writers make it to the top of the bestseller lists? Or how they manage to sell more than the average 300 books per year? Of course, you have. It isn’t just with a good idea and good writing. Not any more—not for nonfiction. It takes great promotion and a [...]

Wednesday January 25th, 2012 in Author Coaching, Book Marketing, Book Reviews, Creating a Bestselling Book, Promotion and Publicity, Social Networking | 4 Comments »

20 Things Aspiring and Published Authors Can Blog About

As a follow up to my Writer’s Digest Conference session on “How to Blog a Book” and as a precursor to my upcoming session on “How to Blog Your Way to a Book Deal,” which I’ll be offering next month at the San Francisco Writer’s Conference, today I’m writing about how aspiring and published authors [...]

Monday January 23rd, 2012 in Author Coaching, Blogging, Blogging, Promotion and Publicity | No Comments »

Why Writers Should Make Time for Content Marketing

Over and over again we hear the phrase, “Content is king!” Writers produce content. And content drives readers to our books, websites, blogs, videos, audio, and social networking sites. It’s what creates SEO, but it also makes our readers trust us, like us, know us. Our words—whether written or spoken—must strike a chord with those [...]

Monday January 16th, 2012 in Author Coaching, Book Marketing, Doing Unwanted Tasks, Platform, Promotion and Publicity | 7 Comments »

How Writers Can Make Time for Social Media

I hear the same excuse from aspiring authors—and from published authors—when I tell them they should use social networking to build platform and promote themselves and their work. They always say, “It’s one more thing to do that takes me away from my writing.” This statement is closely followed by, “Social networking is a waste [...]

Wednesday December 21st, 2011 in Author Coaching, Book Marketing, Platform, Promotion and Publicity, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

Winning Contests Gives You and Your Work More Exposure

It’s difficult for most of us to toot our own horn. Yet, if we want our work to get read, sometimes doing so becomes necessary. We also have to learn to ask others to help toot our horn. Especially because when others get involved, the music gets louder and sounds better. That’s why contests serve [...]

Wednesday December 7th, 2011 in Author Coaching, Promotion and Publicity | No Comments »

How to Use Linked In to Research, Write and Market a Book

It’s a new world out there for nonfiction writers of all sorts who want to get published. If you’ve been reading the last week’s worth of posts here on this blog about promotion and marketing, you’ve gotten just an inkling of what it takes to succeed—and it’s not just a good idea and good writing. [...]

Sunday November 27th, 2011 in Author Coaching, Book Marketing, Promotion and Publicity, Publicity, Research, Social Networking, Social Networking, Social Networking, Writing Tips | No Comments »

5 Social Networking Mistakes To Avoid

More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google+. Somehow, it is beneath them, an activity not befitting [...]

Sunday November 27th, 2011 in Book Marketing, Platform, Promotion and Publicity, Publicity, Social Networking, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

Easy Internet Marketing Opportunities for Nonfiction Authors

Authors used to spend their time promoting themselves via speaking. Getting up in front of audiences offered the #1 way to sell books. It ran a close race with radio appearances—or any type of media appearances. Face time…in front of large audiences. That was the ticket to book sales. These days, however, the Internet is [...]

Friday November 25th, 2011 in Author Coaching, Blogging, Book Marketing, E-zine Articles, Guest Blog Posts, Internet Marketing, Platform, Publicity, Radio Appearances, Radio Interviews, Repurposing or Recycling Material, Social Networking, Social Networking, Social Networking, Social Networking, Virtual book Tour, Writing and Publishing Articles | No Comments »