Not long ago I happened to hear Patrick Schwerdtfeger talk about a Twitter tip campaign he ran for his book, Marketing Shortcuts for the Self-Employed. I thought the idea was brilliant and decided to do a similar campaign for my new book, How to Blog a Book: Write, Publish, and Promote Your Work One Post [...]
I did not plan an Amazon launch for my new book, How to Blog a Book. So, I can’t tell you how to do one or offer any tips or advice. However, many authors do. As I prepare for my blog tour–another launch activity, however, expert guest blogger, Carolyn Howard-Johnson, author of the multi-award-winning The [...]
I continue to be amazed by the fact that the majority of writers I know still don’t have a blog. And not of them are old and unwilling to embrace new technology either. Some just simply refuse to do anything other than write. Yet, they say they want to get published. When I ask them [...]
Everywhere I go speak aspiring authors–writers who have not yet managed to get published–as well as published authors complain to me about the fact that they must promote themselves and their books. They simply do not want to take on this task. Period. Usually I tell them them to wake up. Notice what century they [...]
Most writers don’t think about the need for great head shots. In fact, if you look at their websites and social networking accounts, you’ll typically see some pretty mediocre pictures of them that have obviously been taken by an amateur photographer if you see a photo at all. This is not a great way to [...]
Now that I have introduced the concept of blogging, I’ve opened up Pandora’s overwhelm box for many writers. Why? Because most writers don’t feel they can get their “real” writing done if they also blog. Not only that, they lump blogging in with all that other social media “stuff,” like social networking, they need to [...]
Discoverability. It’s the most important word for an aspiring author to know and to master. The Internet is where everyone and everything gets found today. If someone searching for you, your book or subjects related to your book can’t find you on the Internet, you will remain obscure. Unknown. That’s not what any aspiring author [...]
Lately I’ve been spending a lot of time on planning. Like a lot of writers, I set out to simply write. My degree in magazine journalism turned me into an editor as well as a writer. And when I was asked to edit a book for someone, I became a book editor as well as [...]
“You can’t judge a book by its cover.” It’s a popular adage, but we do make decisions about CDs and books based on covers and packaging. Just look at the dozens of paperback books, cleaning, tissue, prepaid phone cards, and shampoo brands on store shelves. We often don’t get past what we see on the [...]
One of the best ways to promote a book and to make money as an author involves speaking. That’s right. No writing. Get the words off the paper and out of your mouth. Today my guest blogger is a friend and client, Rick Deutsch, known as “Mr. Half Dome,” author of the best selling guide [...]
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