Category: Publicity

5 Social Networking Mistakes To Avoid

More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google+. Somehow, it is beneath them, an activity not befitting [...]

Sunday November 27th, 2011 in Book Marketing, Platform, Promotion and Publicity, Publicity, Social Networking, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

Easy Internet Marketing Opportunities for Nonfiction Authors

Authors used to spend their time promoting themselves via speaking. Getting up in front of audiences offered the #1 way to sell books. It ran a close race with radio appearances—or any type of media appearances. Face time…in front of large audiences. That was the ticket to book sales. These days, however, the Internet is [...]

Friday November 25th, 2011 in Author Coaching, Blogging, Book Marketing, E-zine Articles, Guest Blog Posts, Internet Marketing, Platform, Publicity, Radio Appearances, Radio Interviews, Repurposing or Recycling Material, Social Networking, Social Networking, Social Networking, Social Networking, Virtual book Tour, Writing and Publishing Articles | No Comments »

The Secret to Getting Reviews in Online Bookstores

One of the tried and true ways to increase book sales involves soliciting positive book reviews. Most authors have heard how the reviews offered by The New York Times can affect book sales, but more and more reviews offered at on-line portals, like Amazon.com, are affecting book buyers purchasing decisions. It’s possible to actually solicit [...]

Wednesday November 23rd, 2011 in Book Marketing, Book Reviews, Book Reviews, Promotion and Publicity, Publicity | No Comments »

The Top 4 Book Marketing Tactics in Today’s World

Every author needs to tackle book marketing and promotion at some point. I know that I began promoting my new book, How to Blog a Book, with workshops, teleseminars, and a blog long I had a completed manuscript. That’s how I landed the book deal. And now I market it the same way but have [...]

Tuesday November 22nd, 2011 in Author Coaching, Book Marketing, Pitching the Media, Promotion and Publicity, Speaking, Virtual book Tour | No Comments »

How to Get Bloggers to Review Your Nonfiction Book

My book is scheduled for release on April 2012, so I’m looking for great information on how to promote that book and get sales. Book reviews help tremendously. So, I was so pleased to find that The Savvy Book Marketer Dana Lynn Smith had come out with a new book on how to get book [...]

Monday October 10th, 2011 in Book Marketing, Book Reviews, Promotion and Publicity | No Comments »

Connecting with Bloggers to Promote Books and Build Platform

Many authors promote their books with blog tours, providing guest blog posts or interviews for a variety of bloggers after the release of their books. Aspiring authors also can build platform effectively by employing the same strategy–writing guest blog posts and creating relationships with bloggers who might later review their books or help them promote [...]

Friday October 7th, 2011 in Guest Blog Posts, Platform, Promotion and Publicity, Publicity, Virtual book Tour, Writing and Publishing Articles | No Comments »

How Authors can Seal Boards in a Platform with Recordings

These days you can hear me on the radio every Monday at 4:34 p.m. PT. I am the writing, publishing and blogging expert –and sometimes the spirituality expert — on Michael Ray Dresser’s Dresser After Dark radio show. This is a board in my author’s platform. Every week I get to speak to thousands of [...]

Wednesday October 5th, 2011 in Platform, Promotion and Publicity, Publicity, Radio Appearances, Radio Interviews | No Comments »

How To Use Facebook To Market Your Book

Everyone’s screaming about the changes that were just made to Facebook, but the fact remains that Facebook continues to be one of the top social networks. And when it comes to marketing or promoting just about anything — especially books, it’s still an extremely useful tool. For that reason, today book publicist Scott Lorenz of [...]

Monday September 26th, 2011 in Book Marketing, Promotion and Publicity, Publicity, Social Networking, Social Networking | No Comments »

10 Author Essentials for Talking on the Radio

Once upon a time I was very nervous about getting media placements and talking on the radio. Like most writers, I preferred to simply write, not speak–even if no one could actually see me. I even remember a time when I used a complete script to answer questions asked by the radio host and never [...]

Monday September 12th, 2011 in Media Training/Coaching, Platform, Publicity, Radio Appearances, Radio Interviews | No Comments »

Top Book Awards Authors Should Pursue

Today I’m happy to turn over the blogging wheel to book publicist Scott Lorenz is president of Westwind Communications, a public relations and marketing firm . He’s going to cover a topic I’ve never written about before: how entering–an winning–contests helps publicize (and sell) your book. Plus, he’s provided a great list of contests you [...]

Wednesday September 7th, 2011 in Promotion and Publicity, Publicity | No Comments »