Every author needs to tackle book marketing and promotion at some point. I know that I began promoting my new book, How to Blog a Book, with workshops, teleseminars, and a blog long I had a completed manuscript. That’s how I landed the book deal. And now I market it the same way but have [...]
I know a lot of aspiring authors who refuse to get moving on building platform or creating any type of online exposure for themselves or their books. They procrastinate. They find excuses. They have something akin to writer’s block when it comes time to contact the media, blog, take steps towards social networking, or do [...]
Whether you are trying to promote your book, build author platform or create expert status, learning how to tie your message into the news provides one of the most effective ways to accomplish these goals. With a little creativity, most nonfiction authors can find some tidbit of news that offers a way to gain media [...]
Yesterday I reused one piece of content in three ways. Plus, I posted it in five places. You can do the same, thus optimizing your time and your written work. Here’s what I did: I wrote a blog post. I published it to my blog. You can see it here. I then posted the same [...]
I sent out my first nonfiction book proposal around 10 years ago (maybe more). That was the first time I heard mention of “author’s platform. ” I’ve been working away at my author’s platform every since that time and have sent out at least four proposals and written an unpublished novel in the meantime. Of [...]
A few days ago I ran a post about how to pitch the media. However, sometimes getting media attention takes more than just a good pitch or attention-grabbing press release. It takes persistence and knowledge of how to get noticed both in Cyberspace and by a physical person in a physical office. V. Michael Santoro [...]
While a good media appearance may depend upon preparation—knowing the message you intend to convey and understanding how to communicate in a way that reaches listeners on an emotional level, you’ll never get a chance to speak to a radio or television audience if you don’t know how to pitch the media effectively. My regular [...]
Part of promoting a book or even becoming known as an expert in your subject area as a journalist or business person involves getting media exposure. Becoming a favorite (or even an occasional) guest on radio or television news or talk shows involves more than just knowing the tricks of the public relations trade. In [...]
Not long ago I wrote a post about building author platform by pitching yourself to the media. However, you can pitch until you are blue in the face and not get anywhere if you don’t know how to pitch. In this post, my regular guest blogger, L. Drew Gerber, CEO of www.PublicityResults.com and creator of [...]
One of the ways to build author platform involves pitching yourself and your expertise to the media. This means offering them solid, interesting, pertinent, newsworthy, unique information they need or want. How do you know what type of stories journalists seek? Easy. Tap into the places they post their queries. In other words, discover what [...]
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