While a good media appearance may depend upon preparation—knowing the message you intend to convey and understanding how to communicate in a way that reaches listeners on an emotional level, you’ll never get a chance to speak to a radio or television audience if you don’t know how to pitch the media effectively.
My regular guest blogger L. Drew Gerber, CEO of www.PublicityResults.com and creator of www.PitchRate.com, a free service to connect journalists with authors looking for media coverage, today offers five tips for authors who want to pitch television and radio outlets. Keep these in mind when you send a press release or respond to a media request. You’ll find yourself with many media gigs. The more appearances you make on television and radio, the larger your platform will become. The large your platform, the higher the likelihood you’ll have of interesting a traditional publishing house or of selling a lot of books or products.
To read Drew’s “Five Tips for Authors Who Want to Pitch the Media,” click here.