My most recent guest bloggers have discussed how to drive traffic to websites and blogs in an effort to publicize yourself and your book so you develop an author’s platform and sell more books. Continuing on with this topic, today I’ve asked V. Michael Santoro, an award winning author and creator of the Author Intern System, to return with a second post. Yesterday he offered tactics for successfully getting noticed by the media; today he tells us how to market books with articles, podcasts and videos. He tells us how to do this while recycling the same information three times, and he explains how doing so drives targeted traffic to our websites. (Read the post here.)
If all this business-related information is causing you to suffer from the MEGO (My Eyes Glaze Over) Factor, as Ted Koppel likes to say, stand up and shake it off. You must learn these aspects of becoming a successful author. Only you can make your book successful. Only you can make you a successful author. Promotion and platform building are your job. As Linda Lee pointed out, you must be willing to do at least 3-5 things each day to meet your promotion and platform goals. Here are three you can do right now…
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