A few days ago I ran a post about how to pitch the media. However, sometimes getting media attention takes more than just a good pitch or attention-grabbing press release. It takes persistence and knowledge of how to get noticed both in Cyberspace and by a physical person in a physical office.
V. Michael Santoro has a wealth of information on a huge variety of topics, and book promotion happens to be one of them. An award winning author and creator of the Author Intern System, today he offers information useful to both writers building platform and authors wanting to sell more books. The tactics he describes—“rifle and shotgun”—provide practical methods for getting press releases in front of those who might deem our topics, expertise, or books worthy of the radio and television air time we seek. Take good notes, and then go out and put these tips to good use. If you do, you will find yourself and your press releases getting noticed. Read the whole post here.