“You can’t judge a book by its cover.” It’s a popular adage, but we do make decisions about CDs and books based on covers and packaging. Just look at the dozens of paperback books, cleaning, tissue, prepaid phone cards, and shampoo brands on store shelves. We often don’t get past what we see on the [...]
Quite often I speak with my clients and to audiences about successful books. I have to remember that every author has a different idea of success. For some, success means having a book become an Amazon best seller or a New York Times Best seller. For others, it means selling more than the average number [...]
Today I’m happy to turn over the blogging wheel to book publicist Scott Lorenz is president of Westwind Communications, a public relations and marketing firm . He’s going to cover a topic I’ve never written about before: how entering–an winning–contests helps publicize (and sell) your book. Plus, he’s provided a great list of contests you [...]
One of the thing writers do really well is produce content. That’s a great thing in today’s online market, because the best way to promote and market their books comes down to producing great content and lots of it–and knowing where to place it on the Internet. By strategically using content in cyberspace, a writer [...]
I’m often approached by clients who are ready to move forward with their books or book proposals, but they have not built author platform, a built-in readership for their books. In most cases, they don’t want to take the time to build platform before self-publishing, nor do they want to do this prior to approaching [...]
Many writers and authors don’t want to wear their business hats, only their writer hats. By this I mean they don’t want to promote themselves or their writing. Big mistake. Today, you must be both a good business person and a good writer to succeed in the publishing world. That means seeking out promotional opportunities [...]
I talk about building author platform a lot. I’ve even described and defined author platform. However, fellow author, blogger and speaker Joanna Penn, of The Creative Penn, does a pretty good job of describing an author’s platform as well. So, today I thought I’d let her tell you what one is and why you need [...]
Writers and authors dream of getting on radio and television talk shows so they can talk about their books. Why? Because this supposedly results in spikes in book sales. Not always. At least not according to media coach Michael Ray Dresser, host of the well-known radio talk show Dresser After Dark, a place where many [...]
I have long been a fan of Elinor Stutz, author of Nice Girls DO Get The Sale: Relationship Building That Gets Results and HIRED! How to use Sales Techniques to Sell Yourself On Interviews. She’s tremendously successful in all that she does—including writing and selling books. As a businesswoman and an author, she has used her book to [...]
I have mentioned the need for a media kit in passing during Write Nonfiction in November. In January 2009, I even had media expert Annie Jennings of Annie Jennings PR write a guest post about composing a media bio. However, I've never gone into any depth about exactly why aspiring authors and authors need an [...]
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