When I work with aspiring authors on their proposals or as a publishing mentor, I often advise them to build platform by becoming a guest blogger for other popular blogs. When we work on the promotion section of their proposal, we talk a lot about guest blogs and virtual book tours. Indeed, once their books [...]
When I consult with clients on nonfiction book proposals, more often than not I must advise them on how to build up the platform and promotion sections of this all-important document. Many aspiring authors have great book ideas but no platform at all. My first piece of advice to them involves just one word: blog. [...]
I have mentioned the need for a media kit in passing during Write Nonfiction in November. In January 2009, I even had media expert Annie Jennings of Annie Jennings PR write a guest post about composing a media bio. However, I've never gone into any depth about exactly why aspiring authors and authors need an [...]
Over and over again I’ve heard industry experts use the term “virtual book tour.” I’ve even used it myself. It’s time to offer up some really hard core information on how to set up a virtual book tour, so all authors can create one for themselves. I’ve asked Sue Collier, co-author with industry guru Marilyn [...]
I just returned from speaking and working as a “book doctor” at the San Francisco Writers Conference. I’ve attended or worked as a volunteer at this particular conference for six years! This was my first year as a presenter. If I could pass along just one bit of information I heard stressed over and over [...]
The other day I wrote a post about author J.D. Salinger’s death for my Jewish Issues Examiner column, but I didn’t think too much about what his passing on January 17, 2010, meant to me as a writer. Then, today I happened upon author Mitch Albom’s column in the Jewish Word Review. (If you recall, [...]
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