Every author needs to tackle book marketing and promotion at some point. I know that I began promoting my new book, How to Blog a Book, with workshops, teleseminars, and a blog long I had a completed manuscript. That’s how I landed the book deal. And now I market it the same way but have added in media appearances, conferences speaking, and guest blog posting to get presales even though the book won’t be released until April or May of 2012. Once that happens, I’ll step up my promotion and marketing efforts to an even higher level.
If you want to know how to market your book, you might follow in the footsteps of successful authors, like Jack Canfield and Mark Victor Hansen, authors of the Chicken Soup for the Soul series. What did they do? They took the advice John Kremer laid out in his book, 1001 Ways to Market Your Books. However, we writers know “the times they are changing,” as Bob Dylan wrote—and quickly. While all the advice in John’s book still holds true, new ways to market books exist as well. That’s why today John offers us a no-nonsense, get-right-to-the-point guest blog post featuring four of his current top book marketing tactics. Some of them are oldies but goodies, and some of them are newbies that have appeared on the book marketing seen in recent years. To read the entire post, please click here; you’ll be take to Write Nonfiction NOW!‘s sister blog, Write Nonfiction in November, which carries posts for both blogs during this month.
Watch for the final telesminar of this year’s WNFIN event on November 30th, “Content, Character & Connection: Becoming a Successful Writer in a Bottom-Up World,” with Michael Larsen. To be register, click here.
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