Social Media Engagement, Week #4
In our last full week of social media experiments, it is time to talk about the most interesting aspect of social media – engagement. Just like every other buzz word out there, the term “engagement” is loaded with meaning. It literally means something different to every person. Your job is to define social media engagement based on your personal experiences.
Creative Idea Gal’s Thoughts
I never thought about engagement until after I had been blogging for several months. It wasn’t something that I thought about, knew about, or was familiar with. It was a foreign concept until I began to learn about it more formally. When I first started blogging, I did so under the guise of creating an author platform. I started off having a lot of one-sided conversations with myself on social media. Basically, I would write blog posts and had few page views or comments to make my efforts worthwhile.
As I started adapting to the finer nuances of blogging, I learned that, to make my social media efforts more successful, I would have to learn to engage, which is just a fancy technical way of saying “talk to people.” That meant I had to set aside my passive activities of sending link after link and jump in more actively by fearlessly striking up conversations with people, replying to them, asking questions, and leaving blog comments. In the one year since I’ve started blogging, I feel that I’ve done a great job expanding my horizons and experimenting with many different ways of engaging people on their blogs, my blogs, and on social media tools.
“My argument is they [people] shouldn’t focus on engagement as if it’s some sort of task on a check list. They should actually have conversations, ask questions and present ideas that the audiences will find interesting and react to.” – Jason Falls, for Social Media Explorer
“ ‘Engagement’ ” is defined as some action beyond exposure and implies an interaction between two or more parties. Social media engagement is an action that typically occurs in response to content on an owned channel – i.e. when someone engages with you.” – Bill Paarlberg, for #SMMStandards
Writing Prompt 046
- Step 1: Think about some of the social media activities you’ve done. How did you interact with people? What did you like about these activities?
- Step 2: Think about the concept of social media engagement. Read different viewpoints about how people define engagement, but start to formulate your own point of view.
- Step 3: Define the term social media engagement based on your personal experiences.
Please be sure to leave comments about this writing prompt. We want to hear from you!
About the Author
Amanda M. Socci, J.D., is a freelance writer with 14 years of experience writing professionally. Socci currently cuts her blogging chops on her personal portfolio blog, the Creative Idea Gal blog, and on an online news site, Mount Vernon Patch. Inspired by Nina Amir’s Write Nonfiction in November writing challenge, she created a unique 10-month training program for Writenonfictionnow.com and Writenonfictioninnovember.com blog visitors.
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