Everyone Knows Something About Something

http://www.flickr.com/photos/jakecaptive/3205277810/What do you know? Everyone knows something about something. That makes you an expert.

Experts write books. Then they become expert authors or author experts.

Here’s the amazing thing: You don’t have to write a long book to become an author expert. I read a blog post not long ago by author expert and marketing wiz Seth Godin in which he said it was harder to condense what you know into a short book; long books, he argued, are just our attempts to prove what we know.

Recently I received a beautiful handmade card from a woman who attended my “Write a Short Book Fast” workshop. In it she thanked me for the workshop and explained that the card is an example of those she creates. Not only that, she said, she is writing a booklet–a short book–on how others can make similar cards. Why? Because she’s an expert on how to make such beautiful hand-made cards.

You know what? Once she’s written and published that short book, she will have an easy time going out and speaking on the topic. She can run workshops or do webinars–and make money doing so. Plus, she can sell her little book at the same time an make even more money.

I’ve written a number of short books. I wrote short books about moving through fear, conscious creation, transforming empty religious practices into meaning-full and spirit-full rituals and prayer, Sabbath candle lighting, New Year’s resolutions, evaluating a book for success, and the 10 Days of Awe during the High Holy Days. (You can find them all here and here.)

What about you? What do you know? What can you write a short book about?

Photo courtesy of jakecaptive

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How to Prepare and Run a Twitter Tip Campaign for Your Book

book promotion, twitter tipsNot long ago I happened to hear Patrick Schwerdtfeger talk about a Twitter tip campaign he ran for his book, Marketing Shortcuts for the Self-Employed. I thought the idea was brilliant and decided to do a similar campaign for my new book, How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time. To help me carry out my plan, I asked Chris Dunshee, a public relations consultant, to read my book and “mine” it for tweets–tips, actually, we could post daily for up to six months. I actually thought we might do this for a year, but that was a bit too ambitious an undertaking, as you’ll read. In this post, however, Chris explains the process of  “tweet mining” and setting up the campaign, so you can do the same with your book.

He does not tell you, though,  that I am also running a daily retweet contest along with the posting of daily Twitter tips; to encourage my Twitter followers to retweet (share) the tip, which appears just once a day, I am offering a free 15-minute coaching session to one person each day who retweets the daily twitter tip. They need only search it out by looking for the #howtoblogabook hashtag on Twitter. If you don’t understand, read on…

How to Prepare and Run a Twitter Tip Campaign for Your Book

In my time in the public relations industry, I’ve always tried to find new and innovative ways to generate buzz and advance publicity. When Nina Amir asked me to help promote her upcoming book How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time, I knew it would be a great opportunity to share one of my favorite publicity techniques for authors. Today’s social media-driven popular culture provides plenty of opportunities for a print author to get attention for their work. One of the most effective and least expensive ways an author can get social medial publicity is by tweet mining their own book.

I’ve found that tweet mining is a creative and effective way of promoting your printed book in a social media format. It provides short bites of your book, giving your Twitter followers a sample of your book’s content and tone. Follow that up with a book-specific hashtag and a link to your Amazon presale page and you’ve advertised for your book without being obnoxious.

The first step in tweet mining is to determine approximately how many tweets you want to post. It might sound easy to come up with, say, 365 tweets so you can have a full year of content. However, unless your book is the length of War & Peace it’s unlikely you’ll be able to generate that many great quotes worthy of retweeting. Instead, try to find material for at least 90 or 180 tweets in your book’s manuscript. Your goal should be just to find three or six months’ worth of material; this should cover the initial publicity campaign when your book launches.

Once you’ve set your goal, go through your book’s manuscript with a fine-toothed comb and search for your most tweet-worthy excerpts. It’s important that each potential tweet be a succinct sentence or two that can easily be understood out of the context of its surrounding paragraph. “See Spot run. Run, Spot, run,” works, while “He stood alone in the rain, watching them drive away,” does not.

Once you find a prospective tweet in your manuscript, copy and paste it into a word processing document followed by its page number. The page number will be included in the posted tweet to tell the reader that, yes, this is an actual quote or paraphrase from your upcoming book. Following the page number, include a hashtag that incorporates your book’s title. For example, Nina’s book-related tweets are followed by #howtoblogabook. Using a hashtag is a great way for you and others to find every tweet that discusses your book because they can be found using the Twitter search engine. Finally, add a direct link to your book’s Amazon page so people can see exactly what your book is all about—and order it if they like.

For maximum efficiency, your tweets should be formatted like this:

No better way exists to test-market a book than to blog it into existence. p.18#howtoblogabookhttp://amzn.to/howtoblogabook

The more often you write, the faster your blog readership will grow. p.21#howtoblogabookhttp://amzn.to/howtoblogabook

The next step is to schedule and edit your tweets. To keep your book at the forefront of your Twitter followers’ minds, post at least one book-related tweet per day. Also, try posting your tweets at different times each day. This makes your book-related tweets seem more organic.

If you can’t post tweets at will due to your job or other commitments, don’t worry. There are plenty of services that can post your tweets for you. I recommend using Hootsuite (http://www.hootsuite.com) to pre-write and auto-post tweets. They offer basic services for free, but their bulk scheduling service allows you to write up to 50 tweets and post them as a CSV file in one easy step and is available with their upgraded service for $5.95 a month. It’s a real time-saver.

As you post your tweets (whether in advance using Hootsuite or in real time using Twitter), you may need to edit your tips to get them under Twitter’s 140-character limit. The quickest way to do so is to change your book excerpt to texting format by replacing “your” with “ur” and so on. You may also need to paraphrase your writing down to its main idea to get it to fit. As a last resort, shorten or remove your hashtag. It won’t make a significant difference to make this adjustment for just a few tweets.

There. You’ve created a months-long interactive social media campaign centered on your new book that anyone and everyone can participate it. The total cost to you? A little time and effort (and maybe $5.95 a month for Hootsuite). I this helps you see how easy it can be to generate buzz for your own work online. Please let me know what you think in the comments below.

About The Author

Chris Dunshee is a public relations consultant with years of experience helping many authors, companies, and organizations develop their public voice through effective social media communication. Chris is on Twitter @chrisdunshee

Mistakes to Avoid with Your Amazon Book Launch

book launch, online book launch, Amazon book launchI did not plan an Amazon launch for my new book, How to Blog a Book. So, I can’t tell you how to do one or offer any tips or advice. However, many authors do. As I prepare for my blog tour–another launch activity, however, expert guest blogger, Carolyn Howard-Johnson, author of the multi-award-winning The Frugal Book Promoter: How To Do What Your Publisher Won’t (How To Do It Frugally Series of Books), and the HowToDoItFrugally series of books, offers some advice on doing an Amazon launch well.

The Amazon Launch for Your Book: What You Can Learn from My Mistakes
By Carolyn Howard-Johnson

As the author of The Frugal Book Promoter and other award-winning books in the HowToDoItFrugally series of books, I probably shouldn’t have made any mistakes with the online launch of the second edition. And I probably wouldn’t have if I had been taking my own advice.

In the first edition of The Frugal Book Promoter I warned people that it’s never too early to begin promoting a book. That was years ago! Sometimes we need a boot in the pants to remember what we already know.  I shouldn’t have waited so long to begin making lists and checking them twice!

And since that first edition was published I had built a great platform that I thought would be sufficient. And that brings me to my biggest mistake. Hubris. We authors who have been around awhile are often sure that we can rely on what we have done and who we already know. My contact list included Denise Cassino, an online launch specialist (www.mybestsellerlaunch.com), and I knew I could rely on her. I have a huge contact list I had been collecting assiduously. What more did I need?

Well, The Frugal Book Promoter also warns authors to categorize their lists. Which I did. But I didn’t have a specific category for the kinds of writers and people who run writers’ services I could ask for bonuses. Bonuses are those things that we offer people when they buy our book on a certain day to try to raise our sales rank. I pulled together a great bunch of bonuses, but after the fact I kept remembering folks I could have asked so it wasn’t nearly as long as it could have been, and these bonus partners help an author get the word out (online) about your book.

Further, I took a vacation just before the launch so I hadn’t given myself much thinking time. Again hubris. I reiterate in my book that getting publicity and doing promotion is a partnership. The people an author or publisher hires to help them can’t do it on their own. They need both ideas and cooperation from the author.

Hubris. I had launches before. One for my novel at the Autry Museum of Western History. One for my book of creative nonfiction at my home. Several at bookstores for chapbooks of poetry. But they were realtime launches. This online launch was different. Launches designed to raise ratings at online bookstores are done online and needed lots of techy expertise. At least I knew that I needed Denise!

Services for online launches are like a bowl of minestrone. They come in different sizes, at different prices. The different ingredients are designed to do different things for the health of your book. The more you know about them before you start, the easier it will be to make choices based on the time you have, the money you have and the needs of your particular book.

I knew that when you hire any publicist, you aren’t just buying services. You’re buying their network, their contacts. Their Rolodex is at least as important as their expertise. I didn’t know how much I could do to support Denise because the word “online” mislead me. It seemed so…well, automated. I was right, but I was also wrong. No matter what your expert’s level of expertise, the author is still always a vital ingredient. They bring the personal stuff to the launch buffet.

I also had a grasp of how to promote on online bookstores, but I still needed Denise to lead me through lots of little things I didn’t know. Luckily, time wasn’t so short she couldn’t do that. Stuff like getting one’s Kindle edition and paperback edition connected. Things like getting your book into a suitable Amazon category with as little competition as possible. Thinks like running a “like” and “tag” campaign before you even begin the launch. If you don’t know about those things, you need some help, too. Yes, you do.

I thought this campaign would be lots less work than a book tour. Let me tell you, after two days focusing on online sales, I was exhausted. On the night of my launch I fell into bed at 8 pm. I know people who have stayed up all night checking ratings. I am inspired by their stamina but not about to emulate it!

So, was my campaign a success? That’s the other thing I learned. Online launch campaigns are just like marketing in general, though they can be measured more accurately. When you hit #1 in Amazon’s sales ratings you’ve made it. But is that really your only goal? I don’t think it is. My book hit a very low (and fantastic!)  rating of 1,422 (the lower the better) in overall books but never made it to #1 in its category. #4 was the best we could do for a book in the competitive category of marketing. Here’s what the campaign did:

  1. It gave me new opportunities to connect. Even a mistake we made with the bonuses gave me a chance to reconnect with people who had already ordered The Frugal Book Promoter.
  2. The new names of opt-in writers I collected were worth their weight in marketing gold.
  3. The new partners who contributed to the bonuses the campaign offered—well, that was more than worth the effort.
  4. Oh, yeah! At least for some time, my book beat Stephen King’s On Writing, a moment even noncompetitive me shall cherish! Mmmm. And a couple Writer’s Digest market books!

Online book launches are like anything else in marketing. They’re about branding. They’re about exposure. They’re about networking. They’re about sharing. Most of all they’re about learning more and having some fun. Marketing in all its aspects is a vital part of publishing. An online book launch is a way to learn to love it.

About the Author

Carolyn Howard-Johnson’s online campaign propelled her book to number four in one of its categories and to the top 100 books on Amazon for a time. When she fell into bed at the end of the launch day, that was enough. She writes a free Sharing with Writers newsletter and blogs for the benefit of authors at www.sharingiwthwriters.blogspot.com, www.TheFrugalEditor.blogspot.com, and www.TheNewBookReview.blogspot.com. Learn more about her consulting services and books for writers at www.HowToDoItFrugally.com.

Are Your Life Experiences Stories Worth Telling?

Sefer Torah, Torah, Old Testament, reading Torah, writing a sacred text, reading a sacred textEvery day we tell stories. Sometimes we tell the same stories over and over again–to our friends, people we meet at parties, complete strangers. More often than not, these stories are based upon our life experiences.

As writers, we  must discern if our life experiences actually provide the basis for stories worth telling. How do we do this? We could begin by taking a marketing approach and asking if a market exists for the story. Does anyone want to hear it? Does it add value to a large group of people’s lives? Does it solve a problem or answer a question many people have? If you can answer “yes” to any or all of these questions, you probably have a story worth telling.

On a deeper, more personal and more spiritual level, you must look at your life experiences and decide if they have meaning. Are they inspiring? Do they have a message? Will they teach others something or move them to take action or to change  in some important manner?

I recently taught a writing class in a Federal medium security prison. The class of 71 male inmates all had life experiences they wanted to write about. I told them to look at their stories or experiences–the ones they liked to talk about and the ones they kept secret–as sacred texts. I asked them to begin reading and writing about their lives like most religious traditions read the Old Testament. We read the stories of the people in that sacred text over and over again trying to figure out what they mean to us–what the experiences of those imperfect people are supposed to teach us. And in many traditions we read the stories on four levels:

  1. literal
  2. metaphorical
  3. allegorical
  4. secret or hidden

I asked them to do the same. To look at the experiences on those levels, and to then write about them on those levels, to offer up the sacred texts of their lives. In that way, their life experiences would, indeed, become stories worth telling–stories with symbols and lessons and inspirational messages.

I suggest you do the same. Read your life like a sacred text. Then write your sacred text–and share it.

In the Jewish tradition we have a teaching: There’s always someone in the audience who is supposed to hear your story. In the reverse, when you hear a story, it’s meant just for you.  So, if you have a story to tell, you need to tell it. It doesn’t really matter if you have a large market or not. Touching that one person and making a difference in that one life is what really matters.

So tell me, do you have life experiences  that are stories worth telling?

 

Write your story by blogging a book. Learn how in Nina’s new book
How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time
Get your copy today!

Why Aren’t More Writers Blogging?

blogging on laptop, blogging, blogging for writers, blogs for writersI continue to be amazed by the fact that the majority of writers I know still don’t have a blog. And not of them are old and unwilling to embrace new technology either. Some just simply refuse to do anything other than write. Yet, they say they want to get published. When I ask them why, they respond, “I want to have my writing read.”

Most writers say they write because they “must.” I disagree. I think writers write because they want their writing to be read.

Only seven percent of books published in the United States sell more than 1,000 copies.

The average book sells about 300 copies per year and 3,000 copies in its lifetime.

That means most authors are not getting their writing read even after they get published—at least they aren’t getting read by many readers.

If you blog—or blog your book, however, you could have 300 readers read your work—maybe just one short blog post, or  several or part or all of your blogged book—in month, a week or a day. You could have 3,000 readers read your work in a month, a week or a day. You could have many more readers than that stop by and read the writing you publish on your blog every month, week or day.

In other words, if you blog, your writing will get read. And, you will get published. In fact, ever time you write a blog post you hit a little button that says, “Publish.” That releases it into Cyberspace for anyone and everyone to read if they so desire. And at that moment, you become a published author (and a publisher).

So, explain to me why more writers aren’t blogging? Why aren’t you blogging?

Learn more about blogging a book in Nina’s new book
How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time
Get your copy today!

15 Reasons Writers Should Embrace Promotion

http://www.flickr.com/photos/oddsock/317393382/Everywhere I go speak aspiring authors–writers who have not yet managed to get published–as well as published authors complain to me about the fact that they must promote themselves and their books. They simply do not want to take on this task. Period.

Usually I tell them them to wake up. Notice what century they live in. Notice the current economic trends. Get real.

Actually, that’s not true. I’m a bit nicer about than that, a bit more gentle, a bit kinder…sort of. But I do point out the fact (in no uncertain terms) that the days when writers could just write are long gone. And whether you self-publish your work or go into partnership with a traditional publisher, you will, indeed, have to promote your work. Not only that, you have to promote yourself and your work long before you self-publish or find a traditional publisher to partner with you. That is if you want a traditional publisher to offer you a contract or if you want your book to succeed.

Here’s the thing, though. As a writer you really need to embrace promotion. You need to love it. I realized today that I do. I spend most of my time promoting myself and my writing. And I enjoy it. I get a thrill out of the results my efforts bring.

So, here are 15 reasons why I think you–and all writers–should embrace promotion:

  1. Because you want to get your writing read.
  2. Because you want people to buy your books.
  3. Because you want to speak (in person) to your readers
  4. Because you want to produce successful books
  5. Because you want to be in control of your destiny.
  6. Because you want to be in control of your book(s)’s destiny.
  7. Because you want to succeed as a writer.
  8. Because you want to make a difference in your readers’ lives or in the world.
  9. Because you want to know you’ve done everything possible to help your book succeed.
  10. Because you don’t like blaming others for your failures.
  11. Because you like telling people about your books and your work.
  12. Because you like connecting with other people and forming new partnerships and friendships.
  13. Because you are passionate about your work–your books, your writing and your topics.
  14. Because you want to have a career as a writer and an author.
  15. You want to create a business around your books.

To Pseudonym or Not to Pseudonym

Not long ago I wrote a post about whether or not I thought nonfiction authors should use a pen name or pseudonym. Since then, several  writer’s I’ve spoken with have asked me about his topic again. They are either writing nonfiction and fiction on very different topics, planning to blog books, or considering how to brand themselves. So, today I thought I’d add another voice to the conversation. My expert guest blogger, Carolyn Howard-Johnson, author of the HowToDoItFrugally series of books, has a definite opinion on the topic as well. Here’s what she has to say.

To Pseudonym or Not to Pseudonym
By Carolyn Howard-Johnson

Nora Roberts, the author of more than 150 romance novels, was asked why she writes romantic suspense novels under a pen name. Here is her answer:

“It’s marketing.”

She says because she writes quickly that makes it difficult for her publisher to publish all of her work with an appropriate amount of time between each of them. So she writes works which are “edgier” than her romance novels under the pseudonym J. D. Robb. She says. “Putting it under a pseudonym helps brand it for the reader.” Children’s writers often separate their real names or their “other” writing names from their children’s work to keep work intended for children untainted.

Writers will find information on the concept of branding in the second edition of The Frugal Book Promoter (www.budurl.com/FrugalBkPromo) including some of the reasons why you shouldn’t use a pen name. You will, of course, have to weigh the pros and cons, but keep in mind that Ms. Roberts has a powerhouse publisher and its marketing department to help her navigate the difficulties inherent in using a pseudonym. If you are considering using a pen name here’s what you should know:

  1. It is very hard to keep a pen name secret. Everyone knows who Kristie Leigh Maguire is, as an example, but most know that it is a pen name. If people didn’t know that Robb was Nora Roberts’ pen name, most of them will now that Time magazine let the cat out of the bag in a featured interview. The magazine also revealed (big time) that Nora Roberts is also a pen name!
  2. It is very hard to promote a book in person when you use a pen name—especially if you choose an opposite-sex pen name. In fact, promotion of all kinds can become touchy if you use a pen name because you are intent upon keeping your real identity a secret.
  3. Using a pen name isn’t necessarily an effective barrier against law suits.

Read more about Roberts in Time magazine’s “10 Questions” feature, page 6 of the Dec. 10, 2007, issue.

About the Author

Carolyn Howard-Johnson, is a multi award-winning novelist and poet and has a hard enough time keeping those identities separate from her work as the author of the HowToDoItFrugally series of books—one for writers and one for retailers. Learn more about all of them at www.howtodoitfrugally.com. She also blogs at www.sharingingwithwriters.blogspot.com and at www.TheNewBookReview.blogspot.com.

Short Books You Can Blog Fast

Yesterday I was in Southern California teaching one of my favorite workshops: “How to Write a Short Book Fast.” As part of that class we discuss all the different ways you can become an author by writing short works rather than your magnum opus.

Attendees leave with lots of ideas for tip books, booklets, short blogged books, or booked blogs (repurposed blog posts) to self-publish. These might be brand new ideas unrelated to any of their larger book idea or ideas. These short book ideas might help them promote their existing or future books or help them make more money as writers.

Today, I’d like to encourage you to consider what you know, what your passionate about, what subjects or themes are in your books and how you might use this information as the foundation for a short book. In particular, if you have a blog, I’d like to encourage you to blog that book. Why? Because it’s an affective use of your time and will attract readers for those books as you write them. If you are already blogging, why not blog a few short books?

You might wonder why someone who has already reads your blog might want to purchase your blogged book. Simple. It’s easier for them to read it in an ebook or printed book form. Plus, you will provide an edited and revised version with additional information—possibly an extra chapter or two or some extra features. This provides an enticement to readers.

However, you could just package up the posts and sell them just as they appeared on the blog and readers are likely to purchase the book anyway—if that series of posts was popular. Look at blogger and author Darren Rowse’s product, “31 Days to Build a Better Blog.” He wrote this as a series of posts. His readers asked for it as a product. He didn’t think it would sell, and it continues to be his best-selling ebook.

Last month I focused my blog, www.howtoblogabook.com, on how to blog a short book fast during National Book Blogging Month (NaBoBloMo). You can find a variety of posts there on blogging tip books, booklets, short prescriptive nonfiction books (like step books and how-to books), and repurposing blog posts into books. Here are some of the posts:

During my workshop my attendees came up with many ideas for blogging short books. What ideas for short books could you write fast?

Why Every Writer and Author Needs a Head Shot

Mark Bennington's Writer's Head shots

Most writers don’t think about the need for great head shots. In fact, if you look at their websites and social networking accounts, you’ll typically see some pretty mediocre pictures of them that have obviously been taken by an amateur photographer if you see a photo at all. This is not a great way to make a good impression on a prospective publisher, whether it’s a magazine or book publisher.

Two years ago I had professional photos taken by Mark Bennington while at the San Francisco Writer’s Conference. They were phenomenal and made all the difference in the presentation I made on my marketing materials, such as business cards, and online.

This past fall I had need for new head shots when my publisher asked me for a photo for my new book, How to Blog a Book, Write, Publish and Promote Your Work One Post at a Time (Writer’s Digest Books). I email and asked Mark if he was coming to the San Francisco area any time soon, but he wasn’t. I searched around for another photographer and found one whose photos I liked. I was fairly pleased with the photo he took. However, when Mark told me he’d be at the San Francisco Writer’s Conference again in February, I booked him for two different shots (and then ended up using him for a third as well). Why? Because I knew Mark could do a better job and that I would have need in the next year or two for more photos on my websites and  hopefully on more book covers.

Sure enough, Mark delivered. I ended up with one shot that I am using on my websites to promote speaking engagements, one that I am using across all my online platforms, and an extra one I simply like because of the colors I”m wearing and the fact that I’m laughing. Mark liked the more serious one, though. (A good photographer provides you with many choices…)

Want to know why you should get a fabulous head shot taken of yourself? Read what Mark has to say below.

Why does every aspiring author (or published author) need a head shot?

Why does every carpenter need tools? For better or worse this is the modern world, a world driven by media. I don’t known that it’s a need, but it does seem like the writers I have spoken with and worked with feel it makes a huge difference in how they are perceived. If you see a great, genuine, professional photo of an author, chances are you will take them more seriously than if you see them in an old washed out, under exposed snapshot by the Christmas tree from 1996.

What makes a great head shot?

Great light, composition and expression. Creating a mood and capturing the spirit of the subject and what they are about. If you are relaxed and having fun (this comes from the expertise of the photographer) in this framework, chances are you’ll get a great shot.Book Coach, Autor Coach, blog-to-book coach

What should you wear for your head shot?

Bright colors or anything that best represents you, or more to the point, what you “sell.” Make-up should be what you look like on your best day…natural and easy.

If you don’t yet have a book written, should you still have a head shot taken and why?

Again, the more seriously you take yourself, the more seriously others will take you.

What part does a head shot play in creating an author’s platform and branding a writer author?

Today we constantly have to “present” ourselves to the public. Truth is, people will see your photo before they read even one word of your book. Your photo many times is the first thing people see, if you have one, and can help or hurt the way people take in your work. Always better to lead with your best foot forward and not look like you’re one step behind. This is a life choice.

Mark Bennington, a freelance photographer based in Los Angeles, trained and worked as an actor in New York and Los Angeles for 10 years doing everything from Ibsen’s “Enemy of the People” with Sir Ian McKellen to “VIP” with Pamela Anderson and everything in between. In 2003, by chance he stumbled onto photography and within nine months had quickly become one of the top portrait photographers in Los Angeles. He has become known across the United States as the “working actors” photographer. Additionally, he has worked under the guidance of National Geographic veterans David Alan Harvey, Alex Webb and Eugene Richards. A few of Mark’s commercial clients have included The US Navy, The Getty Center, Derringer Cycles, and K-Tek Boom Poles. He is also a featured contributor for Lucky Magazine, A&U Magazine and The Los Angeles Times.

markbennington@sbcglobal.net

www.benningtonphotography.com

 

 

Do You Need a Ghostwriter?

ghostwriting, writing a book, speaking a book

Don't see the ghost? Look for the foot in the doorway.

I get a lot of calls and questions from people who think they need a ghostwriter. Some of them are businessmen and women who want books to boost their businesses but who don’t consider themselves writers. Others are professional speakers, who feel more comfortable in front of a lectern than in front of a computer. Sometimes these people are writers who have simply gotten stuck in the middle of their book project–or even at the beginning, and believe someone needs to complete it for them.

These individuals ask me to ghostwrite their books or to assign them a ghostwriter from my staff. Typically, I tell them they do not need a ghostwriter. Why? Because the information that belongs in their book is in their heads and the voice that needs to come across the pages of their books is theirs, not someone else’s.

So, how can they get their book’s written? Easy. I have them map out the content of their books and then speak their books into existence. The process is pretty simple. It has 5 steps:

  1. Map out your book’s content.
  2. Speak your book based upon the detailed content plan.
  3. Get the audio of your book transcribed.
  4. Self-edit and revise your transcripts into a manuscript.
  5. Have your manuscript professionally edited.

Most people are capable of reading through a transcript of what they have said and revising it so it becomes a document that reads more like a book. If this feels too difficult, an editor can do this for you, and then you can take a pass. Then you can have it professionally edited and polished one last time.

With this process, you will pay much less money than you would if you hired a ghostwriter. Ghostwriters tend to be quite expensive. Plus, you will end up with a book filled with information that came straight out of your mouth and that has your voice–as if you actually wrote it. Additionally, this process can be accomplished very quickly.

So, do you need a ghostwriter? No. You do not. What you need is a good writing and book coach, a transcriptionist and an editor to help you plan out your idea, speak it and carry it through to a finished book manuscript.

Would you like to speak your book?
Click here for more information on writing or book coaching.
Click here to schedule your free 15-minute coaching session now
.