Category: Social Networking

Mari Smith on Blogging and Writing Books

We writers hear it all the time. I just heard it at least five times at the San Francisco Writers Conference this past weekend from at least five different publishing and PR experts. To become a published author–and to produce a successful book (one that sells to lots of readers) you need more than a [...]

Wednesday February 22nd, 2012 in Blogging, Blogging, Blogging a Book, Book Marketing, Promotion and Publicity, Publicity, Social Networking, Social Networking, Writing Coaching | 2 Comments »

Mari Smith on Why Writers Need to Use Relationship Marketing

I spend a lot of time on social networks every day—maybe more than I should or have to if I knew how to do a better or more effective job with my social marketing. However, those efforts have garnered me a decent—not huge—platform, one that grows every day. In fact, it’s growing faster every day. [...]

Wednesday February 15th, 2012 in Author Coaching, Book Marketing, Platform, Promotion and Publicity, Publicity, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

Mari Smith on How Writers Can Use Social Networking Effectively

Many aspiring and published authors balk at the idea of getting involved in social networks. My clients continually tell me they don’t want to have to “sell” themselves and their writing via social media nor do they want to “waste” their precious writing time on this endeavor. So, when I found myself at BlogWorld and [...]

Monday February 13th, 2012 in Author Coaching, Book Marketing, Platform, Promotion and Publicity, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

4 Steps to Your Social Networking Program

More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google Plus. Somehow, it is beneath them, an activity not [...]

Friday January 27th, 2012 in Author Coaching, Book Marketing, Branding, Doing Unwanted Tasks, Platform, Publicity, Social Networking, Social Networking, Social Networking, Social Networking, Social Networking | 5 Comments »

Jonathan Fields on Best Book Marketing Practices

Did you ever wonder how some writers make it to the top of the bestseller lists? Or how they manage to sell more than the average 300 books per year? Of course, you have. It isn’t just with a good idea and good writing. Not any more—not for nonfiction. It takes great promotion and a [...]

Wednesday January 25th, 2012 in Author Coaching, Book Marketing, Book Reviews, Creating a Bestselling Book, Promotion and Publicity, Social Networking | 4 Comments »

How Writers Can Make Time for Social Media

I hear the same excuse from aspiring authors—and from published authors—when I tell them they should use social networking to build platform and promote themselves and their work. They always say, “It’s one more thing to do that takes me away from my writing.” This statement is closely followed by, “Social networking is a waste [...]

Wednesday December 21st, 2011 in Author Coaching, Book Marketing, Platform, Promotion and Publicity, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

How to Use Linked In to Research, Write and Market a Book

It’s a new world out there for nonfiction writers of all sorts who want to get published. If you’ve been reading the last week’s worth of posts here on this blog about promotion and marketing, you’ve gotten just an inkling of what it takes to succeed—and it’s not just a good idea and good writing. [...]

Sunday November 27th, 2011 in Author Coaching, Book Marketing, Promotion and Publicity, Publicity, Research, Social Networking, Social Networking, Social Networking, Writing Tips | No Comments »

5 Social Networking Mistakes To Avoid

More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google+. Somehow, it is beneath them, an activity not befitting [...]

Sunday November 27th, 2011 in Book Marketing, Platform, Promotion and Publicity, Publicity, Social Networking, Social Networking, Social Networking, Social Networking, Social Networking | No Comments »

Easy Internet Marketing Opportunities for Nonfiction Authors

Authors used to spend their time promoting themselves via speaking. Getting up in front of audiences offered the #1 way to sell books. It ran a close race with radio appearances—or any type of media appearances. Face time…in front of large audiences. That was the ticket to book sales. These days, however, the Internet is [...]

Friday November 25th, 2011 in Author Coaching, Blogging, Book Marketing, E-zine Articles, Guest Blog Posts, Internet Marketing, Platform, Publicity, Radio Appearances, Radio Interviews, Repurposing or Recycling Material, Social Networking, Social Networking, Social Networking, Social Networking, Virtual book Tour, Writing and Publishing Articles | No Comments »

How To Use Facebook To Market Your Book

Everyone’s screaming about the changes that were just made to Facebook, but the fact remains that Facebook continues to be one of the top social networks. And when it comes to marketing or promoting just about anything — especially books, it’s still an extremely useful tool. For that reason, today book publicist Scott Lorenz of [...]

Monday September 26th, 2011 in Book Marketing, Promotion and Publicity, Publicity, Social Networking, Social Networking | No Comments »