Category: Media Training/Coaching

Sound Bites for Authors

For the next nine days of Write Nonfiction in November, you’ve got to wear your writer’s hat while you work on your writing projects. But when you read this final series of blog posts, you must put on your business hat. I know that’s not something writers like to do, but it’s a necessary part [...]

10 Author Essentials for Talking on the Radio

Once upon a time I was very nervous about getting media placements and talking on the radio. Like most writers, I preferred to simply write, not speak–even if no one could actually see me. I even remember a time when I used a complete script to answer questions asked by the radio host and never [...]

5 Media Appearance Mistakes Authors Make

So many authors and writers are not only afraid but simply don’t know how to speak in front of audiences. Yet, getting up and talking about your upcoming or published book constitutes the pivot point for all your marketing and promotion. It’s also how you, an aspiring author, develop a platform, or readership, for your [...]

How Well are You Communicating with Your Audience?

Every writer needs to figure out how to reach an audience–through writing and speaking. It’s imperative to know how to get your message across, to communicate in a manner that allows you to actually be heard by your audience. Whether you put words on paper or out in the air or across the airwaves, you [...]

How to Prepare for a Media Interview: A Formula for Success

As we move into the third week of Write Nonfiction in November (WNFIN), we turn our attention to building platform—a built-in readership for your book or any other product you might want to sell. Every aspiring author needs a platform. In fact, an agent or acquisition editor may turn down a query or book proposal [...]

Monday November 15th, 2010 in Media Training/Coaching | 2 Comments »

Talking and Entertaining are Not Communication!

Many authors and aspiring authors approach their first media or speaking experiences believing they must be entertaining. After all, a good speaker or talk-show guest has the gift of gab and the ability to keep an audience engaged and laughing, right? If nothing else, they have the ability to impart knowledge. According to media coach [...]

Wednesday September 22nd, 2010 in Media Training/Coaching, Platform | No Comments »

My Media Coaching Experience: It’s Not About You or Your Book

Did you know that when you promote your book by getting interviewed by radio and television show hosts, or even by speaking to live groups, you should never try to sell your book?  That fact represents on of the most important things I learned in my first sessions with media coach Michael Ray Dresser, host [...]

My Media Coaching Experience: I Don't Know My Message!

I began my media coaching today with Michael Ray Dresser, host of the well-known radio talk show Dresser After Dark, my regular guest blogger and author of the forthcoming book, Why Do They Listen? Creating a Compelling Connection with Your Audience Anytime, Anyplace, Anywhere. I discovered that media coaching has a lot in common with [...]

Wednesday August 18th, 2010 in Media Training/Coaching, Radio Interviews | No Comments »