Demystifying the Nonfiction Book Proposal: Promotion

The fourth section in the first part of the proposal, the Introduction, is the Promotion section. This part of the proposal can make or break your chance to get your book published by a traditional publisher.

The Promotion section constitutes a huge part of any book proposal. The Promotion section of your proposal equates to your strategy for selling your book. Although a traditional publisher will do a small bit of promotion for your newly published book, the majority of the work will fall to you. The publisher and sales and marketing team will want to see your promotion plan to know if you are a good business partner.

This plan will include promotion in cyberspace, such as in social networks, via blogging, with guest blog posts and blog tours, and through involvement in on-line forums, as well as with promotion in traditional areas, such as radio, television and print media. You will also want to consider speaking.  A promotion plan includes all the things you promise to do to help sell your book, including sending out press releases to the media, publishing articles on your book’s topic, setting up speaking engagements, workshops and teleseminars, publishing a monthly newsletter, using e-zine article marketing techniques, blogging, and making radio and television appearances, hiring a publicist, taking out advertising of some sort, or even starting a radio show of your own.

Plus, you promotion plan should include creation of a website that offers features that attract visitors and readers. It can have a media kit or author’s page to help you get media attention and speaking engagements.

When it comes to promotion, think and act outside the box. Your promotion plan will become the publishing house’s promotion plan. A publisher will add to your plan a bit, but primarily they will rely on you to promote your own book in your own way.

Don’t skimp on the Promotion section. As I said, this is one of the most important sections of your proposal. Consider how much money you can spend on promotion…Your whole advance? More than your advance? If you don’t make back your advance, you can be sure you won’t get a second book deal from your publisher. Selling books is what it’s all about, and promotion sells books.
Please note that I do have two products that will help you compile the information necessary for a proposal and write a proposal. They can be found here and here.

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About Nina Amir

Nina Amir, the Inspiration to Creation Coach, inspires writers and bloggers to create published products and careers as authors. Additionally, she helps her clients and readers achieve their potential, fulfill their purpose and make a positive and meaningful difference with their words. She is the author of How to Blog a Book, The Author Training Manual, and Creative Visualization for Writers, all published by Writer’s Digest Books. As a hybrid author, she also has published 17 books independently. She is a nonfiction book editor and doctor, proposal consultant, and an Author Coach and Trainer as well as a Book and Blog Coach. Some of her clients have sold 320,000+ copies of their books and been published by major publishing houses. Nina also is an award winning blogger and journalist, international speaker and founder of National Nonfiction Writing Month, also known as the Write Nonfiction in November Challenge, and the Nonfiction Writers’ University. Also a Certified High Performance Coach, Nina strives to help creative people Achieve More Inspired Results personally and professionally.


  1. […] Promotion: This is a list of all the things you will do after the book’s release to help sell the book to your target market(s). […]

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