The second section in the first part of the proposal, the Introduction, is the Markets section. This part of the proposal describes large groups of average readers—actual markets.
In this section you ask: Who would be interested in my topic? Who will buy my book? As you answer these questions, include demographic information if you can. Do your research! To find these markets, go to Google or Yahoo and find statistics and information on the size of these groups.
If your book deals with women’s issues, for example, your primary market might be women and you might write, “Women read the majority of books and are interested in women’s issues. Some statistics say there are 150,000,000 women in the U.S. and 3,301,112,087 women in the world. That represents a huge market for [My Book Title].”
If your book is about Egypt, you could say your market is the international Muslim community. You could then say, “Muslims in general will be interested in reading this book, and, they will comprise more than one-quarter of the Earth’s population by 2030, according to a study released in January 2011 by the The Pew Forum on Religion & Public Life. Muslim men and women will find [My Book Title] a compelling read and will be this book’s primary market.”
Big markets are great. Sometimes targeting a specific small market can be good, though. Niche markets can be quite profitable.
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