Many professionals choose to write books to help them achieve expert status, bring in more clients and, ultimately, build their businesses. This offers a viable strategy for many business people, especially those whose companies have a client base, such as consultants and coaches. With the ease and affordability of print-on-demand (POD) publishing, almost anyone wanting to utilize a book to accomplish such ends can do so fairly easily and effortlessly. Even if they aren’t great writers, they can get their words down on paper, hire a great editor and then find a POD publisher to help them design and print their book. Then, wallah! They have the means by which to call themselves an expert and to begin bringing in more clients and money—a published book.
However, nonfiction writers writing books for this purpose, or building their platforms with speaking gigs (and wanting to make money doing so), can begin increasing their customer or client base and making more money from speaking engagements as soon as they begin writing. They don’t have to wait to self-publish their books or to have a traditional publisher do so for them. John Eggen, creator and publisher of the bestselling book Create the Business Breakthrough You Want: Secrets and Strategies from the World’s Greatest Mentors, today tells WNFiN readers how to do so simply with the title of their forthcoming book. Read on to find out how.
Make $150,000 from Your Book Before It’s Written
By John Eggen
The moment you decide to write a book you can begin to leverage that fact to attract new clients and revenue. All you need to start is a good working title.
The methods to do it cost little or nothing and take only minutes or seconds to use. I’ve developed and tested them over many years. Authors I’ve shared them with have reported using them and generating $22,000 to $150,000 in new revenues from their book before even completing a first draft.
Here are four of the simple ways to do it:
1. Turn Every Email You Send into a Client Magnet
The first easy technique to attract new clients is to create an email signature line that announces you are authoring a book.
To do this effectively, create a good working book title and subtitle using a time-tested formula to get the attention of your target market.
Then place the title in the signature line for your emails using these exact words: “Author of the forthcoming book, “_______________________.” (That simple!)
Fill in the blank with your working title and subtitle, and put them in italics. Those words are a publishing industry-standard term and they give you instant credibility.
It takes only a few minutes to create this kind of signature line for your emails. And it works.
Independent professional Jeanna Pool, tried it after writing her book title. She reported, “I got two new clients and $25,000.00 in income, all within 30 days of starting my book. It took just three minutes to use one of John Eggen’s simple techniques.”
2. Turn All Your Introductions into Business Magnets
Another proven way to attract new business is to simply announce the title and subtitle of your forthcoming book in all the prepared introductions about you.
This includes introductions made by others, or you, in all your public presentations, your marketing materials, on your Web site, in your bio, in your media kit, etc.
This only takes a few minutes to do. Does it work?
Kathleen Holland came to me while she was writing the first draft of her book. She told me she wanted to get new speaking engagements with audiences in her target market. She tried it and reported, “In just the first four months, I booked an extra $48,000 in fees to me. Now I have more inquiries for my coaching programs than I can handle.”
3. Put Your Audio Logo or Elevator Speech on Steroids
You can also add news about your forthcoming book into your audio logo or elevator speech and automatically attract more business.
An audio logo and an elevator speech are statements you create to describe what you do in such a way that a genuine business prospect will ask you for more information.
It’s most effective if they’re short and precise—just one or two sentences long.
It takes only a few seconds more to mention your forthcoming book. Is it worth doing?
Independent professional Michael Cannon began using this method consistently with new prospects as soon as he started writing his book’s first draft with me and my team.
Cannon reported, “I’ve been getting 30-40 percent more first meetings with CEO prospects and a 25 percent increase in those who closed. I’ve also been getting less negotiation on price, because they perceive me as an authority.”
Do the math and you will see it’s a geometric increase in his results.
4. Use Two or More of these Methods and Multiply Your Results
Another secret behind these insider techniques is that they use the power of a book to leverage your existing marketing methods…the things you are already habitually doing.
In other words, they don’t require any new expenditures of your time or money. And using two or more of these simple methods can multiply your results.
Laura Cardone took me up on this idea and reported, “I generated an additional $150,000.00 in new business just by using a few of the no-cost marketing tactics John taught me, and that was before I even finished the first draft of my book.”
Remember, within a few days from the moment you commit to creating your book, you can have a good working title and subtitle. You can then use them in these simple, proven ways to attract new clients and extra income immediately.”
If you have ever considered writing a book, or are writing one now, join media coach and marketing strategist Susan Harrow, CEO of http://www.prsecrets.com, and me for a replay of our teleseminar about how to learn to create a client attracting book quickly and make money from it before it’s even published. To listen, click here.
About the Author
For 27 years, John Eggen has helped thousands of innovative and socially conscious professionals and business owners to achieve their missions successfully through his high-leverage publishing and marketing programs. John is the creator and publisher of the bestselling book Create the Business Breakthrough You Want: Secrets and Strategies from the World’s Greatest Mentors.
John’s clients range from professionals and business owners who are unfamiliar to those outside of their own specialized niches and just starting their first book to projects with world-renowned experts. They include Dr. Stephen Covey, Brian Tracy, Mark Victor Hansen, Robert G. Allen, and Ken Blanchard. John has also helped clients to build four publishing companies, one of which was sold to the media giant Viacom. In the last few years, John and his team have offered a very successful, high-leverage publishing and marketing mentoring program to qualified professionals and business owners at a fraction of the price his clients have paid over the years.
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