For the next nine days of Write Nonfiction in November, you’ve got to wear your writer’s hat while you work on your writing projects. But when you read this final series of blog posts, you must put on your business hat.
I know that’s not something writers like to do, but it’s a necessary part of become a successful writer—a published writer who sells books or any type of nonfiction work, such as articles or essays. It’s even necessary if you want to blog a book or monetize a blog. So, put on that business hat and make sure you don’t suffer from what Ted Koppel calls the MEGO factor (My Eyes Glaze Over). This is important stuff.
First, Susan Harrow, media coach and marketing strategist extraordinaire, and author of Sell Yourself Without Selling Your Soul, tells us about sound bites, small messages we offer to the media as well as to potential readers (buyers), agents, acquisitions editors—anyone we meet—about ourselves and our work. When we can create a pitch, an elevator speech, or sound bites, we can effectively communicate our most important messages, and we can brand ourselves. Most writers don’t ever try to brand themselves, and if they do they do so too late.
So, read Susan’s guest blog post carefully and take her expert advice to heart. I’ve been a student in her classes and know her lessons work. Learn how to use sound bites and then go out and use them. Read Susan’s entire post by clicking here.
Watch for the final telesminar of this year’s WNFIN event on November 30th, “Content, Character & Connection: Becoming a Successful Writer in a Bottom-Up World,” with Michael Larsen. To be register, click here.
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