An Endless Stream of Blog Post Ideas

A blog offers one of the best ways to promote yourself and your writing. It effectively builds your author platform, expert status, niche dominance, books sales, author brand, and income. (You can even blog your book—write, publish and promote it with a blog.) But how do you come up with blog content, day in and day out? In this guest post, Joel Friedlander, book designer, self-publishing consultant and author of A Self-Publisher’s Companion, provides an easy-to-implement strategy for creating blog content consistently on a schedule. NA

When you become a blogger you move into the role of content creator and media publisher.

As a publisher, you need to establish a posting schedule and stick to it. After all, when you ask people to subscribe to your blog, most people like to know what’s coming up or what to expect.

And meeting that schedule will go a long way toward establishing trust with your readers.

Your next challenge is doing it on a regular basis.

Sure, when you’re a new blogger it seems pretty easy to create 2, 3 or 5 new articles a week. But what’s going to happen 6 months from now? Is the enthusiasm you have now going to carry you all that time?

Six months of articles at 3 per week is 78 articles you’ll have to come up with. It’s starting to sound like a lot of writing, isn’t it?

But if you’re like most of us, the most difficult part of sticking to that schedule isn’t doing the writing: It’s figuring out what to write about.

Trust me, there’s going to come a day when you realize you need an article to post to your blog tomorrow, and you feel like the bottom of an old streambed. Dry, dry, dry.

You stare at the screen, wondering how all those other bloggers seem to be able to crank out posts day after day. Every post seems to have a reason for its existence, an enthusiastic audience, and lots of meaty content.

All you’ve got is that blank screen.

Don’t despair, there is help.

How to Create Tons of Blog Post Ideas

On a recent flight I pulled out my iPad and started a mind map about a topic I’ve been wanting to blog about.

I love using mind maps when I’m at the conceptual stage of writing an article. There’s nothing that helps me organize my ideas as quickly and efficiently as well as a mind map, and I highly recommend you check them out.

This article was written from a mind map developed in iThoughts HD, my favorite iPad mind mapping program.

The subject was this:

How do you know when your new blog is ready?

This thought had stuck in my mind when I was working on the Hub & Outpost Method of Social Media Marketing webinar. It seems to me that the best hub to use when you venture out into social media is a blog.

But you don’t want to be sending people to a blog that’s not ready for visitors, do you?

I put that question at the center of my mind map. Next I just started to free associate about the things you need to have on your blog to get started.

I created a branch on the mind map for each item that occurred to me that you would need for a blog to be “ready for visitors.” Most of them are common sense, like what plugins you need, having subscriptions available, and collecting email names with an opt-in form..

You can do the same thing without a mind map, by the way. Just use an outline instead.

Both outlining and mind mapping lend themselves to developing hierarchies of information, or “branches” of items as you develop the details of your idea.

For instance, under “Plugins” I started to list the different plugins you really want to have on your WordPress blog when you get started.

Under “Customization” I listed the different ways you could do this quickly and at little to no expense.

And under “Opt-in” I added a sub-list of 2 items: “picking an email provider” and “offering a freebie”.

Just putting in words like this isn’t like writing at all, it’s a completely different activity, and kind of fun. After all, all you’re doing is making a list. How hard can that be, right?

By the time I was through I had 9 items like this, each with their own sub-list of items. The whole thing took about 20 minutes.

Now for the good part

What I had was the outline of a useful article that would help any new blogger organize themselves. In fact, it seemed like an article that would be bookmarked for later use, something all bloggers hope for.

But take another step with me. There’s more to this article outline than just a great blog article. Since I had 9 items each with its own sub-list, the next step was apparent.

I treated each top level item, like “Opt-in,” as the subject of its own new blog post. Each topic in the sub-list under that topic would become a subhead in the new blog post.

I changed color to salmon and started writing just the headlines of these new blog posts. It was surprisingly easy.

For instance, under “picking an email provider,” I wrote the article headline, “Why Every Blog Needs an Email List.”

Under “Offering a freebie,” I wrote “How to Create an ‘Ethical Bribe.'”

Now I have 9 blog posts, and the most difficult part—picking good subjects and deciding what topics to deal with in the article—is already done.

Do you see where this is going? With a small amount of thoughtful planning, you can create a system of article generation that will keep you in blog post ideas forever. Yep, it really works.

So the next time you get stuck for a topic, don’t despair. And don’t settle for just one article, either. Get out your mind mapping program or even just a pad and a pen and start outlining.

You’ll be glad you did.

About the Author

Joel Friedlander (@JFBookman) is an award-winning book designer, a blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. He’s been launching the careers of self-publishers since 1994 and writes TheBookDesigner.com, a popular blog on book design, book marketing and the future of the book. Joel is also the founder of the online training course, The Self-Publishing Roadmap.

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