I’ve been preparing for my virtual book tour, also called a blog tour, which begins on June 1. It will consist of about 22 stops at popular blogs. That sounds great, right? It is, but…It also means that, with a few exception, I must write new and unique content on the same topic 22 times. That isn’t so great. I…
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Guest blog posts offer writers and bloggers an invaluable tool. However, the opportunity to write for other blog sites shouldn’t be overlooked as only a book launch activity, as in a “blog tour” or a “virtual book tour.” Writing guest blog posts will help you build author platform by increasing the number of readers you attract to your blog. When…
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I believe all writers in this day and age should have a blog to help them build author’s platform and promote their books. For nonfiction writers, however, a blog provides a tool for creating expert status. A few years ago, Technorati.com conducted a survey and found that 56 percent of all bloggers felt their blogs helped them establish a position…
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Today is the OFFICIAL LAUNCH DAY for my new book, How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time–the day after that awesome solar eclipse I had the opportunity to watch! I’m told the energy shifted with that celestial event and that we now have the opportunity to clear away whatever has been…
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One of the tired and true method writers have used to promote their books and build platform involves writing press releases and news releases. These days, however, you don’t necessarily want to send these directly to the media. You want them available to the general Internet-searching public as well as to the media. Why? Because everyone, journalists included, looks for…
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What do you know? Everyone knows something about something. That makes you an expert. Experts write books. Then they become expert authors or author experts. Here’s the amazing thing: You don’t have to write a long book to become an author expert. I read a blog post not long ago by author expert and marketing wiz Seth Godin in which…
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Not long ago I happened to hear Patrick Schwerdtfeger talk about a Twitter tip campaign he ran for his book, Marketing Shortcuts for the Self-Employed. I thought the idea was brilliant and decided to do a similar campaign for my new book, How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time. To help…
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