When someone asks the question, “When is it too early for book promotion?” I answer emphatically, “Never!” My new book, How to Blog a Book, A Step-by-Step Guide to Writing and Promoting you Manuscript on the Internet One Post at a Time, won’t be out until June 2012 (Yes, the date has changed a bit…), and I’m already promoting. Not…
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What Happens When the Glow of the Book Contract Wears Off
It’s been several weeks since I learned that my agent had managed to land me a book contract for my book based on my blog, How to Blog a Book. The contract has been negotiated; I’m still waiting to receive the papers to sign and to get that not-as-large-as-I-envisioned advance. Want to know what happens when the glow of the…
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4 Steps to Landing an Interview with the Person You Admire
What one person have you always wanted to speak to, looked up to or most admired? If you could ask them five or six questions, what would they be? Does asking them those questions seem impossible? It’s not. As a writer, you can use your “journalistic” powers to meet almost anyone. This is the part of my life as a…
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Should You Build Platform Before or After You Write a Book?
I’m often approached by clients who are ready to move forward with their books or book proposals, but they have not built author platform, a built-in readership for their books. In most cases, they don’t want to take the time to build platform before self-publishing, nor do they want to do this prior to approaching a publisher despite the fact…
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Hard Work Pays Off
Today’s post truly comes from my own experience. I’m here to tell you that hard work pays off. I landed a traditional publishing deal! Whoo hoo! Not only that, the publisher, Writer’s Digest Books, is happy–no thrilled–with my platform, which has been 8-10 years in the making. I often speak about the fact that it takes more than a good…
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5 Ways to Get the Book Inside You Out
I just returned from a Jewish bi-annual spiritual gathering. I found it so interesting that at least once or twice a day during the week I was in Southern California with this group of old and new friends I found myself discussing book ideas–theirs or my suggestions for books they could write. So many people had books inside them ready…
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Working with Your Publisher on Promotion
It’s 4th of July…a holiday. So, instead of my usual fare here’s a treat for those of you who missed this gem from The New Yorker. Want to know what it might be like to work with a traditional publishing house on your marketing and promotion plan? Read this tongue-in-cheek version of a letter from a promotion department intern. I…
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