When I tell aspiring authors they must get involved with social media, they almost always cringe. Much like blogging, they just don’t want to do it. They don’t see the purpose, they don’t understand how to make it relevant to their books and their work as writers, and they see it as enormously time-consuming. Yet, today social networking and blogging…
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Get 30 Million Unique Visitors to See Your Content Per Month
Several of my guest bloggers, like Linda Lee and V. Michael Santoro, have mentioned e-zine articles or article marketing already this month. I’ve discussed it in my own blog posts as well. I figured it was time to take a closer look at this article form and method of publicizing not only books but just about anything you do—teleseminars, coaching,…
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How to Market Books with Articles, Podcasts and Videos
My most recent guest bloggers have discussed how to drive traffic to websites and blogs in an effort to publicize yourself and your book so you develop an author’s platform and sell more books. Continuing on with this topic, today I’ve asked V. Michael Santoro, an award winning author and creator of the Author Intern System, to return with a…
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How to Use a Rifle and Shotgun to Accomplish Your Book Promotion Goals
A few days ago I ran a post about how to pitch the media. However, sometimes getting media attention takes more than just a good pitch or attention-grabbing press release. It takes persistence and knowledge of how to get noticed both in Cyberspace and by a physical person in a physical office. V. Michael Santoro has a wealth of information…
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4 Free Ways to Drive Traffic to Your Website or Blog
A website or blog goes a long way towards helping an aspiring author build platform. It also helps an author or information marketer sell books and products. However, if that blog or website has no traffic—which means no “visitors”—it’s virtually useless (no pun intended). The key then becomes finding ways to drive traffic to your website or blog. Knowing how…
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