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The economics of Independent vs. Traditional Publishing

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Everyone knows traditionally published authors lose an enormous amount of money on each book sale to their publishers. That’s why so many authors chose to become independent publishers. As head of Digital atPepsiCo Beverages, Shiv Singh pointed out in his recent blog post, Seth Godin’s decision to never again use a traditional publisher means he figured out the economics of…
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The Importance of Editors When Independently Publishing Work

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Do publishers provide authors with enough value to justify traditionally publishing books? Seth Godin must not think so anymore—or at least that seems to be what he’s saying. Yet, publishers do provide some services that independent publishers must then be sure to garner on their own or else produce a less-than-quality product. If they don’t, they can be sure their…
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The Importance of Author Branding

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Yesterday I wrote about the importance of knowing your readers. This post was inspired by  best selling author Seth Godin’s announcement that he would no longer use traditional publishing for his books. Additionally, I wanted to comment on the great points made in a  blog post written by Shiv Singh, head of digital at PepsiCo Beverages, in response to Godin’s…
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The Importance of Knowing Your Readers

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Earlier this week I wrote about best selling author Seth Godin’s announcement that he would no longer use traditional publishing for his books. The next day I saw a phenomenal blog post breaking down what Godin’s action actually means—to him and to authors and aspiring authors as well as to publishing. Written by Shiv Singh, Head of Digital, PepsiCo Beverages,…
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Writing Coach Tip: Learning to Write Fast

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Do you find that sometimes you have little time to write? You want to make writing a priority, but other things “get in the way,” edging your writing time into an hour here, a half hour there. Other times, you may simply find that you have 15 minutes of extra time on your hands, and you’d like to use it…
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