Do publishers provide authors with enough value to justify traditionally publishing books? Seth Godin must not think so anymore—or at least that seems to be what he’s saying. Yet, publishers do provide some services that independent publishers must then be sure to garner on their own or else produce a less-than-quality product. If they don’t, they can be sure their…
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The Importance of Author Branding
Yesterday I wrote about the importance of knowing your readers. This post was inspired by best selling author Seth Godin’s announcement that he would no longer use traditional publishing for his books. Additionally, I wanted to comment on the great points made in a blog post written by Shiv Singh, head of digital at PepsiCo Beverages, in response to Godin’s…
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The Importance of Knowing Your Readers
Earlier this week I wrote about best selling author Seth Godin’s announcement that he would no longer use traditional publishing for his books. The next day I saw a phenomenal blog post breaking down what Godin’s action actually means—to him and to authors and aspiring authors as well as to publishing. Written by Shiv Singh, Head of Digital, PepsiCo Beverages,…
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Writing Coach Tip: Learning to Write Fast
Do you find that sometimes you have little time to write? You want to make writing a priority, but other things “get in the way,” edging your writing time into an hour here, a half hour there. Other times, you may simply find that you have 15 minutes of extra time on your hands, and you’d like to use it…
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Is it Time to Throw in the Traditional Publishing Towel?
Today best-selling author and long-time marketing and publishing industry expert Seth Godin announced he will never again traditionally publish a book. That’s a bold statement coming from a man who created 120 books as a book packager and who has published 12 best sellers. To the publishing industry, this may be a scary message for such a powerful man to…
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