I’ve been using Facebook for quite some time. However, I only have a Profile. I know I need a Fan Page. Do you know the difference between the two or why you would need one, the other or both? Do you know how to create a Fan Page? I asked Dana Lynn Smith, a book marketing coach and author of…
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Publishing Mentor Tip:Try on a Different Hat
All writers wear a writer’s hat. Most feel pretty comfortable with this hat. They may even balk at the idea of wearing any other hat. In fact, many writers refuse to put on different hats. Yet, to become successful writers they must not only try on different hats but also must wear them on a regular basis. Writers must be…
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9 Book Design Tips for Authors
Most writers don’t think about book design until it comes time to independently publish their books. They approach a print-on-demand publishing company and discover they need to hire a designer. Suddenly they are thrown into the world of book design. They need a cover. They need an interior design for their book. They never thought about whether or not they…
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7 More Reasons Nonfiction Writers Need A Blog
When I consult with clients on nonfiction book proposals, more often than not I must advise them on how to build up the platform and promotion sections of this all-important document. Many aspiring authors have great book ideas but no platform at all. My first piece of advice to them involves just one word: blog. In today’s publishing world a…
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Deliver What Your Audience Expects
When you are asked to speak before an audience, to deliver an article, to produce a guest blog post, or to write a book, be sure you deliver what your audience — and the person or group who hires you or requests your services — expects. This requires knowing your audience. I attended a writer’s group meeting tonight where the…
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