The most successful authors become authorpreneurs. They build businesses around their books. They put on their business hats and find ways to leverage their content—or the themes and topics in their books—into additional streams of income. In this way, they prevent themselves from relying solely on revenue gained from book sales. Put Your Entrepreneurial Spirit to Work To become an…
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Blogging for Authors: Lesson #13 A blog provides a useful tool for authors, especially nonfiction authors. Not only does it help you become discoverable to potential readers, which means buyers, it also helps you become an expert in your subject area. Plus, it provides you with a way to build a business around your book(s) and your blog. Yes, you…
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March has arrived. That means two months have come and gone since you set your writing resolutions for the new year. If you haven’t made progress on them by now, it’s highly likely you won’t. Another year will pass with your writing goals and potential unmet. If that’s not how you want this year to unfold (and I know you…
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Blogging for Authors: Lesson #12 Your passion and sense of purpose inspired you to write a book. You want to inspire change or transform readers’ lives. You want to become an author of change. Indeed, each time you put your fingers on the keyboard, you have the opportunity to make a positive and meaningful difference in the world with your…
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Today, Penny Sansevieri (@Bookgal), CEO and founder of Author Marketing Experts, Inc. and a best-selling author and internationally recognized book marketing and media relations expert, explains how to bring in more readers, clients and customers by using your book as a marketing tool. There is a growing trend of business owners, experts, and leaders who have found that writing a…
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