Writers need to approach their book projects as business people. They need a business plan, a strategy not only for…
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Don’t Forget the Essentials of Indie Success
I have read more articles and blog posts about why writers should become indie authors lately. I’ve written my share…
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Does Your Book Idea Fill an Empty Spot on the Shelf?
The other day a potential client asked me what I thought about her book idea. She said, “The book I…
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How to Make Your Book Compelling, Marketable, and Memorable
More often than not, this blog focuses on how to sell books via promotion and platform. For a refreshing change,…
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9 Ways to Make Sure Your Nonfiction Book Succeeds
Today…a commercial break. Here’s a plug for a workshop I’m giving in the N. CA Bay Area. I hope some…
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What’s an Author’s Platform Anyway?
I talk about building author platform a lot. I’ve even described and defined author platform. However, fellow author, blogger and…
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The Importance of Author Branding
Yesterday I wrote about the importance of knowing your readers. This post was inspired by best selling author Seth Godin’s…
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