Part of promoting a book or even becoming known as an expert in your subject area as a journalist or…
Read More
The economics of Independent vs. Traditional Publishing
Everyone knows traditionally published authors lose an enormous amount of money on each book sale to their publishers. That’s why…
Read More
The Importance of Author Branding
Yesterday I wrote about the importance of knowing your readers. This post was inspired by best selling author Seth Godin’s…
Read More
The Importance of Knowing Your Readers
Earlier this week I wrote about best selling author Seth Godin’s announcement that he would no longer use traditional publishing…
Read More
What Your Audience Really Wants
Writers and authors dream of getting on radio and television talk shows so they can talk about their books. Why?…
Read More