I believe a blog represents the one essential element in an author’s marketing toolbox. First and foremost, it’s your author…
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7 Tips for Starting Your Own Book Publicity Campaign
It’s often been said, “Writing the book is easy, marketing it is the hard part.” Maybe that’s because there’s just…
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Harnessing the Power of Goodreads
If you are like most writers I know, you would rather not get involved with social media. So why would…
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Hit the Bestseller Lists with Ebook Preorders
Part of your book marketing plan can include pre-launch promotion items. In some cases, you’ll just be creating buzz or…
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How to Create a Marketing Plan for Your Nonfiction Book
It’s been said that a marketing, or promotion, plan can make or break a traditional publishing deal. However, a marketing…
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Will Your Promotion Plan Make Your Book a Bestseller?
No one can look at your promotion plan and say, “This plan will create a bestseller.” However, an agent can…
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10 Social Media Apps that Save Writers Time
When I first started using social media, I spent hours at the computer. I joined several LinkedIn groups and participated…
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