I recently heard Dan Poynter, author of The Self-Publishing Manual, say he thinks that, although books in print will always…
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The economics of Independent vs. Traditional Publishing
Everyone knows traditionally published authors lose an enormous amount of money on each book sale to their publishers. That’s why…
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The Importance of Editors When Independently Publishing Work
Do publishers provide authors with enough value to justify traditionally publishing books? Seth Godin must not think so anymore—or at…
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The Importance of Author Branding
Yesterday I wrote about the importance of knowing your readers. This post was inspired by best selling author Seth Godin’s…
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The Importance of Knowing Your Readers
Earlier this week I wrote about best selling author Seth Godin’s announcement that he would no longer use traditional publishing…
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Is it Time to Throw in the Traditional Publishing Towel?
Today best-selling author and long-time marketing and publishing industry expert Seth Godin announced he will never again traditionally publish a…
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Do You Know What Your Book Is About or If It's Viable?
I once was told, “If you can’t write the subject of your book on the back of a business card,…
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