Does Your Book Have a Message or a Purpose?

Before you begin writing your book, short book or booklet, blogged book, or e-book–any type of book–you must know why you are writing it. If you don’t know that, your reader won’t know why they should read it. A book should have a purpose, a reason to exist. Often this rises out of the message you want to convey. More often it comes out of the solution you want to provide or the benefit you want to give the reader.

To get clear on your book’s message, ask yourself, “What am I trying to say to my readers? What do I want readers to remember after they put down my book?”

Here’s another way think about this question: Why do you want readers to read your book?

Try visualizing the back cover of the book. What type of copy might you print there? What would it say? What message would you want to convey about what lies within the pages of your book? If you are planning a virtual book, such as a blogged book or an e-book, consider the marketing copy you will produce to go with it.

This may seem like a silly question, but why do you want to write or to blog a book? Think about it…What’s your purpose? You see, your book must share that purpose. It must have a reason to exist. If it doesn’t, no one will show up at your blog to read the posts day after day (the equivalent to turning the pages of a physical book). No on e will pick it up of a book store shelf or display and take it to the register. No one will click on it and then hit “buy” in an on-line store so they can read it on their e-reader.

What’s your mission? What do you want to accomplish by writing this book? Do you have some driving reason you must write or blog this book now? Does doing so fulfill your soul purpose? Do you want to help others? Do you have knowledge you feel compelled to share? Do you feel you can change the world with your story? Is the timing just perfect? Have you been waiting for years for science to catch up with your theories and just yesterday new evidence was revealed to support what you’ve known all along? Do you have a unique solution to a problem?

What’s in it for you? What will you get out of writing this book? Wealth? Fame? New clients? Expert Status? Satisfaction?

Why must you write this book? Get really clear about the answer. Write it down. Compose a mission statement.

When you’ve answered all these questions and gotten really clear on your message and purpose–and your book’s message and purpose, you are ready to write–or not. Maybe your message or purpose is too weak and you need to find a subject with a stronger one. A book must have a strong message and purpose, and that comes from you–the writer.