E-book sales rose nearly 252 percent in the first quarter of 2010, to $91 million, according to Publishers Weekly. This news comes from from the Association of American Publishers, which has 13 publishers that report results monthly. Growth actually slowed somewhat in March from the earlier two months of the year, but sales still increased 184.8 percent to $28.5 million the association reported this morning. The gains in e-book sales were easily the biggest in the industry in both the quarter and March.
For the quarter, sales were up in seven of the 14 categories tracked by AAP with the strongest gains among print segments coming in trade paperback, with sales up 23.5 percent. Paperback sales in the category were down 8.6 percent.
So, will you write an e-book this year? Think about what niche you might target. Are you blogging in a particular niche? Do you have specialized knowledge? Do you have the answer to a question burning in many people’s minds? Can you solve a problem many people have? If so, you have the material for a successful e-book.
Consider writing an e-book. They are short. They don’t require a large outlay of money to publish. That said, I’d caution you to be sure you produce a high-quality e-book. Have it professionally edited; many people do not do this. Have it designed nicely. And then put some time and effort into promoting it well.
To read the whole Publishers Weekly story, click here.