In my last post, my guest blogger, Shel Horowitz, author of Grassroots Marketing for Authors and Publishers and Guerrilla Marketing Goes Green, offered 10 reasons to promote books with postcards. Today, he’s back to tell us what we should include on those postcards to help us sell more books.
How to Market Your Book with a Postcard
By Shel Horowitz
What Should Your Postcard Include:
Front side:
Your gorgeous book cover, in full color
Back side, left
- Title and author
- Brief enticements such as a statement of the benefit to the reader, endorsements, review quotes, awards, mini-synopsis
- Ordering information for individuals
- Ordering information for bookstores and libraries
- Adequate whitespace and font size for easy, comfortable reading
Back side, right
Blank space for personal or stickered message and address (or you have the option of using the entire back side for promotion, and distributing them in other ways than mailing as a stand-alone).
Where and How to Print:
Companies like Modern Postcard, Tu-Vets, and VistaPrint make this easy and cheap. Some newer companies specialize in environmentally friendly postcards on recycled stock, including Recycled Postcards, Print Responsibly, and Green Printer, among others (and many of the older companies offer recycled stocks as an option).
Send a PDF of the back side and a JPG of the cover.
About the Author
Which would you rather read? “Electronic Privacy Expert Releases New Book” (snore!) or “It’s 10 O’Clock—Do You Know Where Your Credit History Is?” Press releases, book jackets, sellsheets, web pages from Shel Horowitz (award-winning author of Grassroots Marketing for Authors and Publishers, Guerrilla Marketing Goes Green, and six other books) tell “the story behind the story.” Say goodbye to boring copy! Shel will write material so compelling that people thank you for letting them read it. www.FrugalMarketing.com/publishers.shtm
Shel is also available to speak on book publishing and marketing, green business/green marketing, and success with ethical business practices. He writes the monthly columns, Green And Profitable and Green And Practical.
All purchasers of Guerrilla Marketing Goes Green are entitled to more than $2000 worth of bonuses, just by registering at http://www.guerrillamarketinggoesgreen.com/resources-2/bonuses
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