It’s really important to know how to tie the topic of your book into your blog. So, it’s not surprising that I often get asked questions about how to tie blog posts into a books writers are writing or promoting. I thought, therefore, today I’d address that issue.
Whether you are writing a blogged book, a printed book or an e-book, your blog provides a great way to generate interest in that book. Each post offers one more opportunity to drive traffic to your website (or blog), so you you can build more of an author’s platform, fan base or potential readership for your book.
What’s the best strategy? Write only about your book? Or write about all sorts of things that relate to the topic of your book?
If you are writing a book about, werewolves, for example, you don’t necessarily have to write every post about the werewolves in your particular book. Do, indeed, write about those werewolves. However, you will generate more traffic to your blog–more readers and fans– by writing about everything and anything possible to do with werewolves in general. And by writing about popular werewolf movies and books, for instance, or news of werewolf sightings, or the newest werewolf fashions (or even when to stay home because it’s a full moon), you will draw more readers to your blog.
Things that are in the news always draw more attention to your blog if you mention them. I once mentioned Billy Elliot in my blog, www.mysoncandance.net, and I got thousands of readers for a few days. But don’t forget to also write about your book, too. Keep your readers interested in your book, but become the source…the hub…of everything werewolf. Become the expert on werewolves.
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