I’ve been meaning to do a major overhaul on my on-line, or virtual, media kit, but after the San Francisco Writers Conference this item has moved up in priority on my to-do list. Here’s why:
The media is looking for sources for stories on the Internet. They are Googling for experts. That’s right. So, if your blog or website comes up on that first page of Google–the reason we are all aiming for search engine page ranking–when a journalist searches for an expert in your subject area, you might get a call. In fact, 89 percent of experts are found by their blogs. For than 60 percent are found by their Facebook presence and for than 50 percent are found by their Twitter presence. In other words, your on-line presence is your best publicist…or rather Google is your best publicist.
When a journalist finds you on the Internet via your blog or social networking efforts, will they be able to click through (on your blog or website) to a great media kit? If not, you’ve got a problem. Without a great media kit that gives them what they want, you will not land any air time or coverage in an article.
Besides a bio, you need clips of former media appearances, talking points, and more…Take a look at this post to learn more about why you need an on-line press kit and what one should look like. Then go create or revamp your media kit so you are ready when a journalist calls.