Today’s guest post is from my colleague, Dana Lynn Smith, The Savvy Book Marketer. Some authors are introverts, preferring to remain in the background and write, rather than interacting with others. But promoting the author is an integral part of promoting a book. That’s especially true for nonfiction authors, where promoting the author as an expert in their subject is…
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So many people fear bad publicity. Writers want to write under pseudonyms so no one will know who really wrote their books. They don’t want to have their social networking status updates go “public.” Have you ever heard the old saying, “There’s no such thing as bad publicity?” Well, let me tell you a story, and this one relates to…
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I’ve been preparing for my virtual book tour, also called a blog tour, which begins on June 1. It will consist of about 22 stops at popular blogs. That sounds great, right? It is, but…It also means that, with a few exception, I must write new and unique content on the same topic 22 times. That isn’t so great. I…
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Guest blog posts offer writers and bloggers an invaluable tool. However, the opportunity to write for other blog sites shouldn’t be overlooked as only a book launch activity, as in a “blog tour” or a “virtual book tour.” Writing guest blog posts will help you build author platform by increasing the number of readers you attract to your blog. When…
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I believe all writers in this day and age should have a blog to help them build author’s platform and promote their books. For nonfiction writers, however, a blog provides a tool for creating expert status. A few years ago, Technorati.com conducted a survey and found that 56 percent of all bloggers felt their blogs helped them establish a position…
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