What do you know? Everyone knows something about something. That makes you an expert. Experts write books. Then they become expert authors or author experts. Here’s the amazing thing: You don’t have to write a long book to become an author expert. I read a blog post not long ago by author expert and marketing wiz Seth Godin in which…
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Not long ago I happened to hear Patrick Schwerdtfeger talk about a Twitter tip campaign he ran for his book, Marketing Shortcuts for the Self-Employed. I thought the idea was brilliant and decided to do a similar campaign for my new book, How to Blog a Book: Write, Publish, and Promote Your Work One Post at a Time. To help…
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I did not plan an Amazon launch for my new book, How to Blog a Book. So, I can’t tell you how to do one or offer any tips or advice. However, many authors do. As I prepare for my blog tour–another launch activity, however, expert guest blogger, Carolyn Howard-Johnson, author of the multi-award-winning The Frugal Book Promoter: How To…
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Every day we tell stories. Sometimes we tell the same stories over and over again–to our friends, people we meet at parties, complete strangers. More often than not, these stories are based upon our life experiences. As writers, we must discern if our life experiences actually provide the basis for stories worth telling. How do we do this? We could…
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I continue to be amazed by the fact that the majority of writers I know still don’t have a blog. And not of them are old and unwilling to embrace new technology either. Some just simply refuse to do anything other than write. Yet, they say they want to get published. When I ask them why, they respond, “I want…
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