When I mention social networking to my writing friends, they cringe. “It’s too time consuming,” they complain. “I don’t have time.” It’s true. Social networking does take up time, but so does every other thing you must do as a nonfiction writer to promote yourself as a writer and your published work. And promote you must if you want it…
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Promoting Yourself Online for Writers: How to Get Started Without Losing Your Mind
Once upon a time I had a webmaster who did everything for me. Then I had another webmaster. At first she did everything for me, but then she encouraged me to be my own webmaster…unless I needed help. Now, I have control over my own websites as well as over my own blogs. (I have two websites and three blogs.)…
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How to Build Online Relationships and Sell More Books
Not every author wants to speak in front of audiences, although speaking has been the publishing industry standard for promoting books. (It remains the gold standard for building platform prior to publishing a book as well.) While most publishers will expect you to do at least some speaking as part of your book marketing and promotion plan—and even self-published authors…
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Marketing Nonfiction Begins with Creating Relationships
The first time I had the need to research book marketing for myself, a publisher told me to purchase 1001 Ways to Market Your Books by John Kremer. I immediately purchased a copy of the book and have been referring to it ever since—and telling other authors to do the same. So, when I contacted John to ask if he…
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How to Publicize your Book: Getting Started
Many would-be nonfiction authors make the mistake of not beginning to think about publicity for their book until after they have written it. In fact, they don’t even need to write the book until after it has been purchased by a publishing house, but they do need to begin working on publicity prior to ever submitting a proposal to an…
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Make $150,000 from Your Book Before It’s Written
Many professionals choose to write books to help them achieve expert status, bring in more clients and, ultimately, build their businesses. This offers a viable strategy for many business people, especially those whose companies have a client base, such as consultants and coaches. With the ease and affordability of print-on-demand (POD) publishing, almost anyone wanting to utilize a book to…
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Media Coaching Tips: 5 Mistakes to Avoid When Promoting Your Book on Radio or TV
Yesterday’s WNFiN blog post discussed tips for building platform and becoming an expert by becoming a socially relevant writer so the media will seek you out often. However, many nonfiction writers find speaking to the media intimidating. In fact, speaking to the media — radio and television show hosts, internet radio show hosts and journalists of all sorts — takes…
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