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How to Craft a Pitch for Your Book

January 20, 2012 By Nina Amir

20 Jan

I’m in New York City today for the Writers Digest Conference. Next month I’ll be at San Francisco Writers Conference, and this spring I’ll be at several more such events. Most of these events have some sort of agent or acquisitions editor pitching event, so I thought today it would be appropriate to write a post about how to pitch…
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Don’t Just Strike, Do Something to Stop SOPA!

January 18, 2012 By Nina Amir

18 Jan

SOPA and PIPA represent two bills in the United States House of Representatives and the United States Senate respectively. SOPA is short for the “Stop Online Piracy Act,” and PIPA is an acronym for the “Protect IP Act.” (“IP” stands for “intellectual property.”) These bills are efforts to stop copyright infringement committed by foreign web sites. If the SOPA and…
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Why Writers Should Make Time for Content Marketing

January 16, 2012 By Nina Amir

16 Jan

Over and over again we hear the phrase, “Content is king!” Writers produce content. And content drives readers to our books, websites, blogs, videos, audio, and social networking sites. It’s what creates SEO, but it also makes our readers trust us, like us, know us. Our words—whether written or spoken—must strike a chord with those who read and hear them;…
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New Year’s Guide to Protecting Your Business’s Brand

January 13, 2012 By Nina Amir

13 Jan

On and off I’ve spoken about branding here on this blog. However, an important part of branding involves protecting your brand with a trademark. I’ve been very interested in this topic, but I felt I couldn’t afford to find out if I needed a trademark–or more than one. Lawyers who specialize in trademarks can be quite expensive! Then, I met…
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What New Technology are You Tackling in 2012?

January 10, 2012 By Nina Amir

10 Jan

Technology. Sometimes I really hate it. I’ve spent days trying to figure out how to get a video to work on my computer from an expensive camera my husband purchased. In the end, I spent more hours discovering how to video myself using my computer’s camera–and then more time figuring out how to edit the video. (Then I lost the…
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