Yesterday’s post showed us how savvy writers today can utilize the Internet to help them research, write and promote their books. Today we look at how the Internet has changed how readers find those books. In the quickly-changing publishing world—and the even-more-quickly-changing world of book readers—authors have to realize that sometimes the efforts they make to promote their books…well…simply don’t…
Read More
It’s a new world out there for nonfiction writers of all sorts who want to get published. If you’ve been reading the last week’s worth of posts here on this blog about promotion and marketing, you’ve gotten just an inkling of what it takes to succeed—and it’s not just a good idea and good writing. Successful writers today think outside…
Read More
More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also won’t go near Twitter, Facebook, LinkedIn, or Google+. Somehow, it is beneath them, an activity not befitting a real writer. Yet, social…
Read More
For months now I’ve been struggling with the term “duplicate content.” I like to repurpose, or recycle, my content—and like most writers and bloggers, I produce a lot of content. I take my blog posts, for instance, and turn them into ezine articles or press releases. Or I create guest blog posts out of them. In some cases, I actually…
Read More
Authors used to spend their time promoting themselves via speaking. Getting up in front of audiences offered the #1 way to sell books. It ran a close race with radio appearances—or any type of media appearances. Face time…in front of large audiences. That was the ticket to book sales. These days, however, the Internet is the golden ticket to books…
Read More