“Branding” has become quite a catch word these days. As nonfiction writers, we, too, need to “brand” ourselves and our work. We even need to go so far as to become a “media brand.” In the process, however, we can make our writing more marketable to publishers, and, ultimately, to readers. What exactly is a media brand and how do we…
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A Cautionary Self-Publishing Tale with 10 Tips and A Great Ending
I hadn’t been editing books long when I was approached by the husband of one of my good friends, Colin Tipping. He had written a book, called Radical Forgiveness, and was looking for someone to help him edit it and get it ready for self-publishing. Given that I am “spiritually- and metaphysically inclined,” and this was a spiritually- and metaphysically-based book, I…
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Marketing Yourself and Your Book on the Cheap
Let’s say you managed to land that publishing deal, or you’ve successfully self-published your book. One way or another, to get those copies selling you need to market not only the books but yourself. You can choose for a variety of ways to do this, including hiring someone to help you do the job. You can also do the job…
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How to Make the Most of a Writers Conference
In this current economy, many writers may opt out of attending a writers’ conference. However, in any economy, a writers’ conference represents a treasure trove of information and opportunity for the serious writer wanting to become a published author. I’ve attended the San Francisco Writers Conference three times in a row and served as a volunteer once, rounding out my…
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How to Create an Author Showcase Website for the Media
Not only does every writer need to have a website or blog, but every writer trying to build a platform or publicize a book also needs a website that showcases himself or herself as an author. This website specifically serves as a landing spot for the media. When a radio or television show host coming looking for you, they find…
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7 Reasons Why Every Writer Needs Needs a Website or a Blog
Almost every week I find myself having a conversation with one writer or another about why he or she needs to have a website or a blog. I’m getting a bit tired of the discussion, but I keep repeating myself for one reason: I know how important it is in this day and age for every writer to have an Internet presence….
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Improve Your Nonfiction Book Writing with Journalistic Skills
Taking a break from my guest bloggers, I though today I’d treat you to a look at the similarity between writing articles, essays and books-the view from where I sit. I’m a journalist by trade, and, while I happen to be a working freelance journalist, I really make my living editing nonfiction books for my clients. When I’m not engaged…
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