More aspiring authors than I can mention in desperate need of a platform refuse to use social networking. They see it as a waste of time and a time sink. Published authors needing to promote their books also wonāt go near Twitter, Facebook, LinkedIn, or Google+. Somehow, it is beneath them, an activity not befitting a real writer. Yet, social…
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Dealing with Googleās Duplicate Content Penalties without Doubling your Workload
For months now Iāve been struggling with the term āduplicate content.ā I like to repurpose, or recycle, my contentāand like most writers and bloggers, I produce a lot of content. I take my blog posts, for instance, and turn them into ezine articles or press releases. Or I create guest blog posts out of them. In some cases, I actually…
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Easy Internet Marketing Opportunities for Non-fiction Authors
Authors used to spend their time promoting themselves via speaking. Getting up in front of audiences offered the #1 way to sell books. It ran a close race with radio appearancesāor any type of media appearances. Face timeā¦in front of large audiences. That was the ticket to book sales. These days, however, the Internet is the golden ticket to books…
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Easy Ways to Get Your Nonfiction Book Noticed on Amazon
Most of us have gone to Amazon.com to search for a book. Maybe weāve done this because we simply wanted to purchase a book, or maybe we were researching competing and complementary titles for a book proposal. In either case, if you spend any time at all in this online book store it becomes obvious that titles get ranked in…
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The Secret to Getting Reviews in Online Bookstores
One of the tried and true ways to increase book sales involves soliciting positive book reviews. Most authors have heard how the reviews offered by The New York Times can affect book sales, but more and more reviews offered at on-line portals, like Amazon.com, are affecting book buyers purchasing decisions. Itās possible to actually solicit good reviews for your book,…
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