Authors used to spend their time promoting themselves via speaking. Getting up in front of audiences offered the #1 way to sell books. It ran a close race with radio appearances—or any type of media appearances. Face time…in front of large audiences. That was the ticket to book sales. These days, however, the Internet is the golden ticket to books…
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Easy Ways to Get Your Nonfiction Book Noticed on Amazon
Most of us have gone to Amazon.com to search for a book. Maybe we’ve done this because we simply wanted to purchase a book, or maybe we were researching competing and complementary titles for a book proposal. In either case, if you spend any time at all in this online book store it becomes obvious that titles get ranked in…
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The Secret to Getting Reviews in Online Bookstores
One of the tried and true ways to increase book sales involves soliciting positive book reviews. Most authors have heard how the reviews offered by The New York Times can affect book sales, but more and more reviews offered at on-line portals, like Amazon.com, are affecting book buyers purchasing decisions. It’s possible to actually solicit good reviews for your book,…
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The Top 4 Book Marketing Tactics in Today’s World
Every author needs to tackle book marketing and promotion at some point. I know that I began promoting my new book, How to Blog a Book, with workshops, teleseminars, and a blog long I had a completed manuscript. That’s how I landed the book deal. And now I market it the same way but have added in media appearances, conferences…
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Sound Bites for Authors
For the next nine days of Write Nonfiction in November, you’ve got to wear your writer’s hat while you work on your writing projects. But when you read this final series of blog posts, you must put on your business hat. I know that’s not something writers like to do, but it’s a necessary part of become a successful writer—a…
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