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4 Ways to Achieve Your Promotion and Publicity Goals Online

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Whether you are promoting your book, building author platform to make yourself attractive to a traditional publisher (or to sell more copies of your self-published book) or trying to drive traffic to your blog or website, you can do this effectively online. Here are four tried and true methods for achieving your promotion and publicity goals with Internet-based activity—activity most…
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How to Get Subscribers (and Readers) to Your Blog

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If, like me, you have a blog, you want to make sure you not only get readers but also subscribers—people who get your blog posts either in their email box or via RSS (Really Simple Syndication) feed. How do you do this? First, you make sure you have an RSS feed icon on your blog and you provide a subscription…
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Demystifying the Nonfiction Book Proposal: The Outline

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The second part of the nonfiction book proposal is called The Outline. If you recall, the first part of the proposal is called the Introduction, and included all the sections I’ve discussed in the previous 10 posts. (Find the first post in the series here.) The Outline includes three sections: List of Chapters, Chapter Summaries and Sample Chapters. I’ll discuss…
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Demystifying the Nonfiction Book Proposal: Platform

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The Platform section constitutes the final one in the Introduction of a nonfiction book proposal. Here you prove you have done what it takes to create a built-in readership for your book. The Platform section can make or break an aspiring author’s chances of getting a publishing deal. Thus, be sure you not only have built a platform prior to…
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Demystifying the Nonfiction Book Proposal: Mission Statement

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These days many book proposals include a mission statement after the About the Author section. Here you answer the question: “Why do I feel compelled to write this book?” Or answer these questions: “What’s my purpose in writing this book?” “What’s my mission in writing this book (or how does writing this book fit into my mission in life)?” “What…
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