I frequently get asked, āWhat, if any, benefit is there to traditionally publishing a book?ā This question typically comes from an aspiring writer who has just learned they must do the same amount of promotional work to help sell their book if they land a contract with a traditional publishing house as they will need to do if they self-publish…
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11 Ways to Zig When Everyone Else is Zagging in Social Media
When I tell aspiring authors they must get involved with social media, they almost always cringe.Ā Much like blogging, they just donāt want to do it. They donāt see the purpose, they donāt understand how to make it relevant to their books and their work as writers, and they see it as enormously time-consuming. Yet, today social networking and blogging…
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Get 30 Million Unique Visitors to See Your Content Per Month
Several of my guest bloggers, like Linda Lee and V. Michael Santoro, have mentioned e-zine articles or article marketing already this month. Iāve discussed it in my own blog posts as well. I figured it was time to take a closer look at this article form and method of publicizing not only books but just about anything you doāteleseminars, coaching,…
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How to Market Books with Articles, Podcasts and Videos
My most recent guest bloggers have discussed how to drive traffic to websites and blogs in an effort to publicize yourself and your book so you develop an authorās platform and sell more books. Continuing on with this topic, today Iāve asked V. Michael Santoro, an award winning author and creator of the Author Intern System, to return with a…
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How to Use a Rifle and Shotgun to Accomplish Your Book Promotion Goals
A few days ago I ran a post about how to pitch the media. However, sometimes getting media attention takes more than just a good pitch or attention-grabbing press release. It takes persistence and knowledge of how to get noticed both in Cyberspace and by a physical person in a physical office. V. Michael Santoro has a wealth of information…
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